Digitas & Real Women of Philly Campaign Win Gold at the Effies

NEW YORK, June 8, 2011 /PRNewswire/ -- Digitas, the leading global integrated brand agency, was recognized in a total of 10 Effies last night including taking Gold and Silver in the "Best Media Idea" category.  The agency took Gold for Kraft's "Real Women of Philadelphia" campaign and Silver for its work with American Express and Momentum on "Unstaged" in the "Best Media Idea" category.

(Logo:  http://photos.prnewswire.com/prnh/20100616/NE22345LOGO )

"It's an honor to be recognized by the Effies for doing what we love: creating big, active ideas that engage consumers across all channels and media," said Colin Kinsella, President, Digitas North America. "The outstanding work that our teams produced in partnership with our clients underscores our commitment to create campaigns that drive real results and bring brands to life."

Digitas Wins

> GOLD EFFIE: Best Media Idea
Client: Kraft | Project: Real Women of Philadelphia
http://www.effie.org/winners/showcase/2011/5282
Agencies: Digitas, EQAL, Edelman, McGarryBowen, OgilvyAction

> SILVER EFFIE: Best Media Idea
Client: American Express | Project: Unstaged
http://www.effie.org/winners/showcase/2011/5243
Agencies: Digitas, Momentum

Digitas Contributing Wins

> BRONZE EFFIE: Financial Services—Cards
Client: AMEX | Project: American Express Open Start Booming
http://www.effie.org/winners/showcase/2011/5533
Agencies: Crispin Porter + Bogusky, Mindshare, Digitas

> SILVER EFFIE: Healthcare Products & Services
Client: Walgreens | Project: Arm Yourself for the ones you Love
http://www.effie.org/winners/showcase/2011/4804
Agencies: Arc Worldwide, Starcom/Starcom Entertainment, Downtown Partners Chicago, Digitas, Gilmore Group

> BRONZE EFFIE: Household Supplies & Services
Client: Tide | Project: Style is an Option, Clean is Not
http://www.effie.org/winners/showcase/2011/4692
Agencies: Saatchi & Saatchi, SMG United, Digitas, Integer Group, Devries Public Relations

> BRONZE EFFIE: Packaged Food
Client: Snickers® Brand | Project: You're not you When you're Hungry
http://www.effie.org/winners/showcase/2011/5176
Agencies: BBDO NY, Starcom, Weber Shandwick, Thomas J. Paul, Inc., Digitas

> GOLD EFFIE: Renaissance
Client: Snickers Brand | Project: You're not you When you're Hungry
http://www.effie.org/winners/showcase/2011/5178
Agencies: BBDO NY, Starcom, Weber Shandwick, Thomas J. Paul, Inc., Digitas

> SILVER EFFIE: Retail
Client: Walgreens | Arm Yourself for the ones you Love
http://www.effie.org/winners/showcase/2011/4813
Agencies: Arc Worldwide, Starcom/Starcom Entertainment, Downtown Partners Chicago, Digitas, Gilmore Group

> BRONZE EFFIE: Shopper Marketing—Retail
Client: Walgreens | Arm Yourself for the ones you Love
http://www.effie.org/winners/showcase/2011/5605
Agencies: Arc Worldwide, Starcom/Starcom Entertainment, Downtown Partners Chicago, Digitas, Gilmore Group

> GOLD EFFIE: Snacks/Desserts/Confections
Client: Snickers Brand | Project: You're not you When you're Hungry
http://www.effie.org/winners/showcase/2011/5172
Agencies: BBDO NY, Starcom, Weber Shandwick, Thomas J. Paul, Inc., Digitas

Digitas Leads Innovation Across The Industry; NewFront is Launch Pad for Success

The Gold Effie winning campaign "Real Women of Philadelphia" was concepted at Digitas' annual brand content event, The NewFront where presenter Paula Deen spoke about the importance of original online content.  The day-long live-streamed event brings together talent, content creators, distributors, and brands to harness digital creative media and original online series opportunities.

The second season of "Real Women of Philadelphia" was announced in April.

The Effie wins come on the heels of a number of other accolades received by Digitas this year, including the CLIOS, Caples, Dubai Lynx, and more.

More on the Effies

Now in its 43rd year, the Effie Awards are recognized internationally as one of the most prestigious awards in advertising, honoring the most effective and innovative marketing campaigns. This is the sixth consecutive year that Digitas has been honored. In 2010, the agency won three Effies, including the Gold for its work with Kraft on "Respect the Pouch," and the Silver for its work with American Express on "American Express OPEN Forum."

About Digitas

Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world.  With a deep understanding of their client's customer's passions and behaviors, the agency combines media creativity, technology, creativity, analytics to ignite emotional bonds between people and brands. Digitas counts Agency of the Year honors from the Festival of Media, OMMA Magazine, Promo Magazine, BtoB Magazine, and Les Agences de l'Annee, France, and has been named to the Advertising Age Digital A-List among its many awards.

Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront; the healthcare marketing brand, Digitas Health; and, Prodigious Worldwide, the world's only standalone, global digital productions company.

With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com

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