Digitas Kicks Off 2011 NewFront

NEW YORK, June 9, 2011 /PRNewswire/ -- Digitas kicks off fourth annual online content marketplace, The NewFront, the premier event of Internet Week. While the TV networks wrap up their upfronts, The NewFront, a premier digital upfront, will shape the next year of online content for marketers.  

(Logo:  http://photos.prnewswire.com/prnh/20100616/NE22345LOGO )

"Today's landscape is media of mass participation and of overwhelming opportunity for brand content that partners with its audience.  Audiences are our new executive producers.  The NewFront is all about working together to seize and shape just some of those exciting opportunities," said Mark Beeching, Worldwide Chief Creative Officer, Digitas, as he welcomed guests at noon today.  

Today's half-day session brings Digitas' clients together with leading content creators, distributors and talent in a dialog on unique digital programming opportunities.  The program, "Pipe Dreams / Pipe Reality," showcases the fortunate challenges for marketers resulting from the proliferation of media opportunity.  

Today's NewFront is attended by the world's most prominent and respected business leaders, innovators, provocateurs, thinkers and doers across technology, entertainment, media and content.  Taking the stage shortly includes:

• Ashton Kutcher, Actor and Co-Founder of Katalyst
• Demi Moore, Actress/Director/Producer
• Tyra Banks, Chairwoman and CEO, Bankable
• Beth Comstock, Chief Marketing Officer & SVP, General Electric
• Kevin Jonas, Musician, Actor
• Robert Kyncl, Vice President, TV and Film, Google
• Jane Pratt, Editor in Chief, xojane.com
• ?uestlove, Musician and Social Media Protagonist
• Pattie Sellers, Editor at Large, Fortune, and Co-chair, Fortune Most Powerful Women Summit
• Tori Spelling, Actress, Producer
• Susan Sobbott, President, American Express OPEN

Watch the Live Stream going on now: TheNewFront.com and follow the conversation: Hashtag #NF11

Today's full program schedule is available at: http://www.thenewfront.com/schedule/

About Digitas

Digitas, ranked the #1 digital marketing agency by Advertising Age, is a leading digital marketing agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world's only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe's VivaKi -- a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577) is the world's third largest communications group, the world's second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.

www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page |Digitas Blog: Digitas Distillery

SOURCE Digitas