NEW YORK, May 5, 2011 /PRNewswire/ -- Digitas today announced the return of the annual online content marketplace, The NewFront. In its fourth year, The NewFront is the premier event of Internet Week. The half day session brings Digitas' clients together with leading content creators, distributors and talent in a dialog on unique digital programming opportunities.
The 2011 themed program, entitled "Pipe Dreams / Pipe Reality," will focus on the fortunate challenges for marketers resulting from the proliferation of media opportunity. The "Pipe Dreams" of converged and co-viewed content are now a "Pipe Reality." Through The NewFront, Digitas will continue to advise marketers on how to fully engage and maximize the exploding content options, the next big phase of the Internet.
"Publishing content that's valuable and sharable is an imperative for a brand--whether it's informational, entertaining, or even providing a service. People demand nothing less," said Laura Lang, CEO, Digitas. "We help our clients navigate the multi-screen world to identify the right audience design, content and media distribution. Through our annual NewFront marketplace we give our clients access to preview new concepts and foster brand content creation opportunities at a very early stage."
The NewFront is attended by world's most prominent and respected innovators, provocateurs, thinkers and doers across technology, entertainment, media and content. Program speakers and panels will be announced shortly.
2010's event featured a keynote discussion from Arianna Huffington, Martha Stewart moderated by Kira Swisher. The program had more than 600 client and partner attendees, as well as 250,000 live streams on syndicated channels.
In related news, Digitas' Paul Kontonis was appointed chairman of the board for the International Academy of Web Television.
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Digitas, ranked the #1 digital marketing agency by Advertising Age, is a leading digital marketing agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world's only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.
Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577) is the world's third largest communications group, the world's second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.