Digitas Presents NewFront 2012: Big Content - From Video Bloggers to Blockbusters

NEW YORK, April 12, 2012 /PRNewswire/ -- Digitas announces the return of the annual online content event, Digitas NewFront 2012.  In its fifth year, Digitas NewFront is one of the anchor events for the inaugural 2012 Digital Content NewFronts, whose mission is to shape a new and practical marketplace for connecting the wealth of native digital content with brand marketers and their media and marketing agencies.  The Digital Content NewFront includes 15 events by leading distributors, producers, creators and thought leaders in online video content. 

(Logo: http://photos.prnewswire.com/prnh/20120412/PH86724LOGO)

The Digitas NewFront was created in 2008 to help leading content creators mix with brands and make digital content happen. Half workshop, half marketplace, the event pulls together the best and brightest digital content players, from Hollywood A-listers to YouTube sensations to renowned brand leaders who are making content drive their businesses.

This year's program, "Big Content: From Video Bloggers to Blockbusters" will showcase how longer-form digital content continues to make inroads into prime time viewing; how distribution models morph with the arrival of mobile, tablet and social interactions; and, how content drives business results.

The annual event is attended by the world's most prominent and respected business leaders, innovators, provocateurs, thinkers and doers across technology, entertainment, media and content.  Among those taking the center stage at this year's event are:

• Kristin Chenoweth, Emmy and Tony Award Winner
• Andy Cohen, EVP Development & Talent, Bravo & Host, "Watch What Happens: Live"
• Jane Fonda, New York Times Bestselling Author, Two time Academy Award winner; and Star of the upcoming feature film, Peace Love and Misunderstanding.
• Rashida Jones, Actress and Writer

Also appearing are on panels throughout the program are Janet Balis, SVP and Head of Sales Strategy, Marketing & Partnerships, AOL; Robert Bennett, General Manager and Executive Producer, MSN; Christa Carone, Corporate VP and CMO, Xerox; Michael Lazerow,  CEO and Co-Founder, Buddy Media; Adam Ostrow, SVP Content and Executive Editor, Mashable; Jennifer Pate and Barbara Machen, Creators, Executive Producers, Authors and Hosts, "Jen and Barb, Mom Life" and "The Single Life"; Jonah Peretti, Founder and CEO of BuzzFeed; and, Krista Smith, Senior West Coast Editor of Vanity Fair among others. 

Event Details:

April 26, 2012: 12:00-6:00 PM EDT
New York City, Invite Only
Live Stream: digitasnewfront.com  
Hashtag: #NewFront

Program panels will be announced shortly. 

About Digitas
Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. In 2012 Digitas was named OMMA Magazine's Agency of the Year and The Drum's London Integrated Agency of the Year. The agency also counts Agency of the Year honors from the Festival of Media, BtoB Magazine, and Les Agences de l'Annee, France, and has been named to the Advertising Age Digital A-List among its many awards

Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront and, Prodigious Worldwide, the world's only standalone, global digital productions company.

With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577) is the world's third largest communications group, the world's second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.

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SOURCE Digitas