Dina Howell Keynotes Path to Purchase Expo

Why Digital is the Industry's Future

Oct 14, 2011, 17:51 ET from Saatchi & Saatchi X

CHICAGO, Oct. 14, 2011 /PRNewswire/ -- Dina Howell, worldwide CEO Saatchi & Saatchi X, will share her visions of inspiring and influencing the buying decisions of today's diverse shopper at a keynote address on Oct. 20 during the 2011 Path to Purchase Expo in Chicago. Joining Howell at the keynote address, scheduled for 9:30 a.m. at Navy Pier, will be Michael Schmidt of P&G and Carolyn Everson of Facebook.

As a founder of Shopper Marketing, Howell is globally recognized as an industry expert in connecting brands and shoppers. Saatchi & Saatchi X, winner of exclusive gold and bronze Effie Awards for Shopper Marketing in 2011, appointed Howell worldwide CEO in December 2010.

"Every year, we try to bring the top industry leaders to our conference to share their knowledge and expertise," said Peter Hoyt, CEO and executive director of Path to Purchase Institute, presenter of the Shopper Marketing Expo. "Dina brings a unique perspective as a pioneer of Shopper Marketing because of her experience with both the brand and agency sides. We are all looking forward to her remarks."

During her 22-year tenure with Procter & Gamble, Howell was the first leader of the company's First Moment of Truth (FMOT) initiative, the recognition of understanding a shopper's connection with the brand from the shelf back. Howell retired from P&G as Vice President, Global Media and Brand Operations, in 2010.

The Shopper Marketing Expo is an annual event dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase.

Saatchi & Saatchi X is at the heart of shopping, the passionate bond between shoppers and brands in stores around the world. Winner of 2011 Gold and Bronze Effie Awards for Shopper Marketing, Saatchi & Saatchi X continues to transform how clients connect, communicate and collaborate with shoppers through powerful and creative innovations and executions. Headquartered near Fortune 50 clients in Northwest Arkansas, U.S.A., Saatchi & Saatchi X has 14 offices in 11 countries. The pioneer of Shopper Marketing since it's founding in 1997, Saatchi & Saatchi X is a member of the Publicis Groupe, the world's third-largest communications company, and Saatchi & Saatchi, the Lovemarks Company. Visit www.saatchix.com for more information.

SOURCE Saatchi & Saatchi X