NEW YORK, Dec. 13, 2010 /PRNewswire/ -- Saatchi & Saatchi announces the appointment of Dina Howell as CEO Worldwide of Saatchi & Saatchi X, a global agency leader in shopper marketing. Howell has retired as Vice President, Global Media and Brand Operations at Procter & Gamble. She succeeds founder and WWCEO Andy Murray, who is moving to the role of Founder and Chairman.
"I'm thrilled to welcome Dina into our organization," says Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. "She is a renowned pioneer in the field of shopper marketing, helping to make it the fastest-growing discipline in marketing today."
Roberts says planning for the transition to a "post-founder era" had been underway since April. He commended Andy Murray as a marketing thought leader and passionate believer in both the science and the art of turning shoppers into buyers. "Andy is an entrepreneur who founded his own company and for the last seven years has led Saatchi & Saatchi X into a powerhouse position in shopper marketing both in the U.S. and globally."
Demand for Saatchi & Saatchi X's expertise has been very strong, says Roberts, as both marketers and retailers seek to touch shoppers with compelling ideas and information. "Dina's appointment comes at a time when we are seeing tremendous opportunities to meet the needs of brands, retailers, and shoppers in a changed economic world."
Dina Howell commences in the position immediately. She says "I am passionate and convinced about the ability of great shopper marketing to grow any brand or business. I have been a client of Saatchi & Saatchi X for many years and I have enormous respect for their culture, insights, ideas, and creative solutions."
Andy Murray says, "My dream was to build a great agency that inspires clients with great work and I've been fortunate to see that dream fulfilled with an incredible team of committed people at Saatchi & Saatchi X. Dina uniquely has the experience and vision to take the company to greater heights."
About Dina Howell
New CEO of Saatchi & Saatchi X Dina Howell pioneered shopper marketing during her 22 year tenure with Procter & Gamble. P&G's marketing relationship with Wal-Mart was established under Howell's leadership. Dina retired from P&G in 2010 as P&G's Vice-President, Global Media and Brand Operations where she was responsible for global best practices in media and communication planning for the world's largest advertiser.
About Saatchi & Saatchi X
Saatchi & Saatchi X (www.saatchix.com) is a global leader in shopper marketing, employing over 350 people in a 16 office network across North and South America, UK and Europe, India, China and wider Asia Pacific, the Middle East and Africa. Saatchi & Saatchi X serves clients such as Diageo, Frito-Lay, LG Electronics, Mead Johnson, Procter & Gamble, Wal-Mart Stores, Inc. and Wendy's. The agency is part of the Publicis Groupe network, the world's third-largest advertising agency holding company.
Through strategic in-store communications and a deep understanding of shoppers' motivations, Saatchi & Saatchi X is successfully creating intuitive shopping experiences to improve shoppers' lives. The agency offers shopper marketing leadership as well as expertise in environmental design, package design and in-store media.
SOURCE Saatchi & Saatchi