Dina Howell to Keynote 2011 Path to Purchase Expo

CHICAGO, Oct. 19, 2011 /PRNewswire/ -- Dina Howell, worldwide CEO Saatchi & Saatchi X, will be featured as a keynote speaker for this year's Path to Purchase Expo on Oct. 20 at Navy Pier in Chicago. Passionate and convinced of the ability of exceptional Shopper Marketing to grow and enhance any brand or business, Howell is globally recognized as an industry expert and leader in the Shopper Marketing arena.

Joining Howell at the keynote address, scheduled for 9:30 a.m., will be Michael Schmidt of Procter & Gamble and Carolyn Everson of Facebook. The Shopper Marketing Expo is an annual event dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase.

Saatchi & Saatchi X is at the heart of shopping, the passionate bond between shoppers and brands in stores around the world. Winner of 2011 Gold and Bronze Effie Awards for Shopper Marketing, Saatchi & Saatchi X continues to transform how clients connect, communicate and collaborate with shoppers through powerful and creative innovations and executions. Headquartered near Fortune 50 clients in Northwest Arkansas, U.S.A., Saatchi & Saatchi X has 14 offices in 11 countries. The pioneer of Shopper Marketing since it's founding in 1997, Saatchi & Saatchi X is a member of the Publicis Groupe, the world's third-largest communications company, and Saatchi & Saatchi, the Lovemarks Company. Visit www.saatchix.com for more information.

SOURCE Saatchi & Saatchi X