Dinova Business Dining Marketplace Up 6.9 Percent in Q1 2016

ATLANTA, May 23, 2016 /PRNewswire/ -- Dinova LLC, the only innovative, proprietary marketplace  exclusively focused on connecting expense account diners to quality restaurants nationwide, announced today that business spending in Dinova network restaurants increased 6.9 percent in Q1 2016, with a 4.9 percent growth in transactions and average check values up 2.0 percent over Q1 2015*. 

Business guests were a critical driver for industry-wide sales, as overall U.S. restaurant same-store sales plunged into negative growth territory during the same period, according to Black Box Intelligence – a TDn2K company.  Conversely, participating Dinova restaurants enjoyed an average 13.2 percent increase over Q1 2015 in spending from Dinova business diners, due to the overall growth of Dinova's business dining marketplace as well as behavior changes in spending by client companies.

"As a national marketplace with $4 billion of business dining spend under management, we now have the opportunity to see unique trends and patterns specific to our business dining segment," said Vic Macchio, Founder and CEO of Dinova. "As industry reports reveal consumer traffic is slowing, our trends clearly show that business dining drives more traffic and profits for restaurants participating in our marketplace.   There's significant value for restaurants that understand the unquestionable value business diners bring, and how to leverage Dinova as the channel to access them."

In addition to positive growth numbers, Dinova signed two notable restaurant chains as well as 183 local independent restaurants to the network in Q1, offering businesses a wide range of unique choices for their business travelers, private dining and events, and catering options in cities all across the country. 

Corner Bakery, a fast-casual restaurant serving guests in 24 states and Washington D.C., and Bravo Brio Restaurant Group, offering full service restaurants located in 30 states, are two of the latest national chain restaurants to join Dinova.

"The relationship with Dinova is a perfect match for us to reach the expense account diner," said Paul Hicks, SVP of Operations Services & Brand Development at Corner Bakery Café. "As the world of business and dining changes, it is great to know that there are companies, like Dinova, revolutionizing the industry."

"Dinova's one-of-a-kind marketplace allows us to tap into the potential that is the business diner," said Nicole Roope, Director of Marketing at Bravo Brio Restaurant Group. "We see our partnership with Dinova as another step in exposing our brand to those future guests that have not had a chance to experience our restaurants."

In addition to the 100+ new local restaurants joining the network, Dinova also continues to expand relationships with existing restaurant groups who add new restaurant locations and concepts to Dinova's growing business dining marketplace.  One such restaurant is Murphy's, a long-standing hub of Atlanta's Virginia Highland neighborhood and the choice destination for visitors seeking the best of the city's dining and nightlife.

"We are excited to have our neighborhood gem promoted to business diners and event planners across the country," said Tom Murphy, founder and CEO. "We believe this is a great way to cultivate our business which is why we've added a third restaurant into the Dinova network. We see this to be a growth opportunity and look forward to continuing our relationship with Dinova."

*Values based on 2016 first quarter include February 29, 2016.

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Dinova LLC (www.dinova.com) is the only company providing an innovative, proprietary marketplace exclusively focused on connecting expense account diners to quality restaurants nationwide. Dinova influences more than $4 billion annually in business meals and entertainment expenses. Participating companies range from 1,000,000s of small to medium sized businesses to hundreds of Fortune 500, and its 13,000+ restaurant network includes local independents as well as national full-service and limited-service restaurant chains, encompassing all price levels and cuisines.

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