Dippin' Dots® Signs Sales Agency Agreement with RockTops™; New Revenue Stream Created for Stadiums, Amusement Parks, Theaters

Strategic Relationship Increases Food Service Sales through Concessions Innovation; RockTops Food Carriers Replace Cumbersome Cardboard Trays

May 08, 2013, 06:00 ET from RockTops

ALBUQUERQUE, N.M., May 8, 2013 /PRNewswire/ -- RockTops™, a New Mexico-based company dedicated to changing the way the world snacks, announced today the signing of a sales agency agreement with Dippin' Dots, a Kentucky-based company that invented the beaded ice cream concept, for the sale of its top-of-the-cup trays. Dippin' Dots will represent RockTops' entire line of proprietary food trays, which allow patrons at stadiums, amusement parks and movie theaters to easily carry and eat sodas, hotdogs and other snacks at the same time. 

The RockTops line of carrier trays includes the "Dippin' Dots 5 oz. RockTop™" container, which allows Dippin' Dots ice cream to be served atop a fountain drink;  "The 5x6 One Pocket" (nacho tray/fountain drink); "The Double Hotdog" tray (two hotdogs/fountain drink); and the "The Pretzel/Hotdog" tray (soft pretzel/fountain drink).   The agreement introduces RockTops products to approximately 2,000 Dippin' Dots concession locations nationwide and allows the company to extend its focus to airports, convenience stores and fast food.

"RockTops is thrilled to announce a sales agreement with Dippin' Dots, the leader in premium ice cream.  The agreement represents the expansion of the RockTops' product line to concessions throughout the country and provides greater value to Dippin' Dots' food service partners," said Randy Asselin, RockTops president.  "RockTops' trays allow food service operators to increase guest satisfaction while greatly boosting revenue per transaction.  Our innovative top-of-cup trays enable consumers to purchase full combo meals, including food and beverage, and carry them in one hand without the need for a cumbersome cardboard tray.  Once seated, RockTops enhance the eating experience by functioning as a seat-side table top," he added.

Curt Jones, CEO of Dippin' Dots, said RockTops' solutions-oriented approach and strong sales data facilitated the sales agency agreement.   "RockTops and Dippin' Dots serve the same customer base, so it makes sense for us to work together.  The agreement gives Dippin' Dots customers in the amusement and food service industries access to RockTops' innovative food carriers.   And, perhaps most importantly, RockTops carriers are ideal for Dippin' Dots consumers since they remove the juggling aspect of managing multiple foods and beverages in a busy park or theater setting," Jones added.

The Dippin' Dots RockTop container was introduced November 2012 by Premiere Cinema 14 in Rio Rancho, N.M., at the debut of "The Twilight Saga: Breaking Dawn: Part 2".  The container won rave customer reviews for its convenience and technology.

The patented RockTops containers are made from Food and Drug Administration (FDA) approved 100% recycled material.  For more information about RockTops, go to www.GoRockTops.com.  For more information about Dippin' Dots go to www.dippindots.com

About RockTops

RockTops is a food service solutions provider who is dedicated to strengthening the relationship between food service brands and their consumers. Invented by technologist, Randy Asselin, RockTops carrying trays create one-hand combo meals that result in more consumer convenience and higher per transaction revenue.

About Dippin' Dots

Dippin' Dots has produced and distributed its flash frozen tiny beads of ice cream, yogurt, sherbet and flavored ice products since microbiologist Curt Jones invented the cryogenic process in 1988.  Made at the company's production facility in Paducah, Ky., Dippin' Dots distributes its unique frozen products in all 50 states and 11 countries and employs 170 people.