Direct Agents Expands Programmatic Buying Capabilities

Jan 09, 2014, 09:00 ET from Direct Agents

NEW YORK, Jan. 9, 2014 /PRNewswire/ -- Direct Agents has recently announced the expansion of its programmatic media buying services through their Agency Trading Desk, offering resources, coordination, and best-in-class technology to achieve actionable results and deliver in-depth insights for advertisers.

Through a centralized platform of analysts, buyers, and inventory and data aggregators, the Trading Desk leverages advanced programmatic strategies and high-level analytics to gain detailed insight and increased efficiency of marketing spend.

With the ever increasing use of RTB and the complexity inherent in the ecosystem itself, it has become difficult for advertisers to coordinate programmatic efforts between the various ad exchanges, DSPs, and DMPs.

Industry wide, the challenge lies in connecting data sets, platforms, and inventory sources to dynamically communicate the right message to the right user, at the right time.

The biggest advantage of the Trading Desk, Direct Agents' VP of Media, Mark Glauberson explains, is that it "helps clients navigate this very complex space, and has the foundation and resources necessary in order to launch and optimize large scale campaigns quickly."

Utilizing algorithmic intelligence, predictive modeling, and layering 1st & 3rd party data to build target audience profiles while applying dynamic optimization to increase personalization, the Trading Desk is able to offer premium solutions for all things programmatic.

With data acting as primary in campaign creation, implementation, and optimization, Direct Agents provides deep analytical insight into target audience characteristics, giving advertisers actionable user attributes which can be applied in cross-channel initiatives.

Direct Agents' also continuously expands data capabilities enabling marketers to easily segment audiences, evaluate responder profiles and interests, and communicate more effectively with customers at every point in the conversion funnel.

Most recent additions include statistical twin audience modeling, custom keyword-based channel integrations, direct-cookie data sourcing, and tag management tools.

By developing its programmatic media-buying technology through the Trading Desk, Direct Agents offers advertisers a revolutionary method of customer acquisition that more effectively engages with audiences across the digital spectrum.

About Direct Agents

Direct Agents is a full-service digital marketing agency specializing in customer acquisition solutions across multiple channels. For over a decade, Direct Agents has provided leading brand advertisers with custom performance-based campaigns including Scholastic, Lending Tree, Samsung, and Amazon Local. For more information about Direct Agents, please visit

CONTACT: Mona Khaldi, PR and Marketing Associate, 212-925-6558,

SOURCE Direct Agents