Direct Agents Launches its Full-View Analytics Solution

Direct Agents introduces its 360 data-driven Analytics solution to offer full transparency across all of its digital marketing services

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Direct Agents

Jun 15, 2016, 02:25 ET

NEW YORK, June 15, 2016 /PRNewswire/ -- Direct Agents is excited to announce the launch of DA Analytics, a data-driven insights solution. DA Analytics, an advanced insights service that combines channel performance and on-site behavior analysis data, is the newest addition to its award-winning, omni -channel solutions. This new solution enables full transparency across its paid mediums including Paid Search, SEO, Programmatic & Social Media.

DA Analytics serves to create custom attribution models and provide user experience insights to offer strategies for growth in customer acquisition. The new service will ensure data accuracy and provide full scale tracking capabilities to understand each consumer's path to conversion across various touchpoints.

The Direct Agents Analytics team will approach clients with four viable segments:

  • Trust Your Data - Analytics experts at Direct Agents will perform a comprehensive audit of current data to ensure it is accurate and clean.
  • Custom Tracking Solutions - These will be implemented to cater to each business's needs
  • Advanced Segmentation – Through detailed audience segmentation, the experts provide accurate information on user behavior, data, demographics and technology to locate a consumer's path to conversion
  • Site Performance – In-depth site performances are executed to identify areas of opportunities and also notify clients of any problem areas

"The ability to join multiple data sources into a comprehensive analysis is the key to marketing success in today's multi-channel world. With DA Analytics, we are providing our clients with not only insights into how users reach their site, but also how those users interact and navigate once they enter," says Joseph Sauro, Senior Strategist – Team Lead at Direct Agents.

ABOUT DIRECT AGENTS
Direct Agents is a full-service digital marketing agency that specializes in customer acquisition solutions. Direct Agents leverages top technology to dynamically engage customers and increase efficiency of marketing spend. For more information, please visit www.directagents.com.

Contact:
Regina Hong
[email protected]
(646) 852-9049

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SOURCE Direct Agents