NEW YORK, Sept. 28, 2017 /PRNewswire/ -- Direct Agents - a data driven digital marketing agency specializing in analytics, media and creative - will host a webinar with Google. The webinar will take place on Wednesday, October 4th at 3pm EDT.
This webinar session will discuss various users' search habits and how digital marketers can identify areas of opportunity beyond the query.
Direct Agents Paid Search Supervisor, Brendan Strauss and Google's Agency Development Manager, Michelle Hinkes will be presenting on audience targeting capabilities and discussing the ways in which advertisers can revolutionize their current search campaigns.
Through this webinar, advertisers will learn how to:
- Identify areas of inefficiency and opportunity beyond the query
- Define audiences in relation to those queries
- Discover current/near-future audience targeting capabilities
- Help to limit campaigns that aren't optimizing
- Maximize the impact of search advertising
"Direct Agents is excited to present some of the interesting areas of change and growth in paid search. Relevant answers to users queries has been almost universally profitable for advertisers; we want to utilize this webinar to share some of our insights on the next generation of search advertising," said Strauss.
Join Direct Agents and Google on October 4th to learn more about the next generation of search. Register for the live webinar here.
ABOUT DIRECT AGENTS
Direct Agents is a full-service digital marketing agency that specializes in customer acquisition solutions. Our data driven approach to campaign strategy, media and creative, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend. For more information, please visit www.directagents.com.
Google is a global technology leader focused on improving the ways people connect with information. Google's innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. For more information, visit www.google.com/about.html.
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SOURCE Direct Agents