NEW YORK, Feb. 21, 2019 /PRNewswire/ -- Direct Agents - a data-driven, full-service digital marketing agency - has won the AVA Digital Award for their innovative digital solution. AVA Digital Award, an international awards competition, recognizes talented companies that demonstrate excellence in the planning, concept, direction, design, and production of digital communication.
Direct Agents received the Platinum Award for its voice search marketing. For this campaign, AvoDerm, a large, business to consumer brand in the natural pet food industry enlisted Direct Agents to win voice search placement to increase brand visibility on Google and drive sales on Amazon.
The Direct Agents' SEO team performed thorough keyword research, identifying quick answer opportunities for blog content that would convert to voice search queries. The content marketing team then designed posts to answer these queries; optimizing the titles and formatting the content of each post to be easily selected and read by a voice assistant. From content planning to onsite HTML, each article targeted the voice search position.
Direct Agents' strategy resulted in unprecedented results for AvoDerm. AvoDerm's blog posts saw a 5,300% increase in quick answers. This correlates to a significant rise in visibility as AvoDerm's content was presented by Google Assistant as answers to various informational voice queries.
Direct Agents' Amazon team used each AvoDerm product's unique ingredients and formula to optimize its keywords, product titles, bullets, and descriptions. By targeting both high search volume keywords and long-tail keywords on each product page, Direct Agents brought AvoDerm products to the top of Amazon search results, where Alexa would highlight them in response to voice queries.
On Amazon, product optimizations increased keyword visibility by over 800% between January and August 2018, including a strong 320% increase in Page 1 keywords. AvoDerm's products also began being featured by Alexa in voice searches. As voice search increased visibility, AvoDerm products saw a 34% increase in sales.
The three blog posts with the most quick answers represented 79% of total blog sessions, showing the growing importance of voice search in organic visibility as more people use voice assistants.
"Through a holistic approach to Voice Search, Direct Agents was able to exceed the expectations of our client. Our unique combination of content marketing and Amazon organic management sets us apart from the common lot as true innovators," said Jonny Waite, Director of Search at Direct Agents.
ABOUT DIRECT AGENTS
Direct Agents is a full-service, independent digital marketing agency, with offices in NYC & LA, that specializes in customer acquisition solutions. For over 15 years, Direct Agents has been at the forefront of digital marketing strategy & innovation. For additional information, please contact marketing at [email protected]
SOURCE Direct Agents