Direct Auto & Life Insurance Helps Parents Prepare for Back to School

Free backpacks and a chance to win $1,000 for five local schools with free no-obligation quote

Jul 13, 2015, 08:00 ET from Direct Auto & Life Insurance

NASHVILLE, Tenn., July 13, 2015 /PRNewswire/ -- As the summer draws to a close and teachers begin dusting off their lesson plans, families are squeezing in their last vacations and dips in the neighborhood pool. Back-to-school shopping can wait a few more days, right?

Those few days eventually turn into several, which turn into – stress. According to the National Retail Federation, the average family with children in grades K-12 had completed just half of their back-to-school shopping by mid-August. Direct is committed to easing the stress – and saving parents a little money – by checking one item off their supply lists for the upcoming school year.

Parents who stop by participating Direct locations July 20-Aug. 22 and get a free no-obligation quote will receive a free backpack. While there, parents can also enter a Back-to-School Sweepstakes for a chance to win a $1,000 shopping spree, and nominate their favorite school for a chance to win $1,000 towards school supplies.

To find the nearest Direct location, click here:

"For the fourth consecutive year Direct is involved in providing free backpacks and supporting local schools," said Ann Davids, CMO of Direct Auto & Life Insurance. "Serving local customers in the communities where we do business is very important to our company culture. Our community involvement and connection to our customers sets us apart."

Direct's employees live and work in the neighborhoods they serve, making community involvement a key value. This promotion is not limited to local store communities. Direct's web and social teams are also hosting a giveaway for online customers to ease what has historically been a stressful time of year.

In addition to recognizing the value of serving the local community, Direct understands the importance of offering low rates, flexible payment plans and services that are simple to understand and easy to purchase, regardless of driving history.

For more information about Direct, the backpack giveaway or shopping spree, visit, or call your local Direct store.

About Direct Auto Insurance

Direct General Corporation, headquartered in Nashville, Tennessee, is a privately owned financial services holding company whose principal operating subsidiaries provide non-standard personal automobile insurance, term life insurance, and other consumer products and services primarily on a direct basis in the southeastern United States. The Company, whose annual revenues exceed $500 million, markets and sells its products and services under the Direct Auto and Life Insurance brand in over 400 retail store outlets, by phone through its call center, and via the Internet.

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SOURCE Direct Auto & Life Insurance