Direct Auto & Life Insurance to Recognize Outstanding Students During Hispanic Heritage Month

NASHVILLE, Tenn., Aug. 22, 2016 /PRNewswire/ -- Direct Auto & Life Insurance will award more than $2,000 to outstanding high school students during its upcoming Hispanic Heritage Month celebration.

This new initiative comes on the heels of a successful 2016 Back to School campaign, which featured free backpack giveaways at more than 400 Direct store locations across the southeast. It's coupled with the company's continuing partnership with the Hispanic Heritage Foundation for their 2016 Youth Awards, and it demonstrates the company's continued focus on education in the communities it serves.

"For us, supporting these education initiatives is all about community," said Jack Campbell, Chief Operations Officer of Direct Auto & Life Insurance. "We take pride in the fact that we live and work in the same communities as our customers, and an important part of supporting these communities is providing opportunities for advancement and growth."

Nominations for the contest can be submitted online at https://www.directgeneral.com/HHM or at Direct store locations between Sept. 1 and Sept. 30. The finalists will be selected based on GPA (B average or better), extracurricular involvement and leadership qualities. A selection committee will review the nominations and reward the finalists:

• Grand Prize: $1,000
• Second Place: $750
• Third Place: $500

In addition, the three individuals whose nominations are selected will receive a $100 gift card for their participation.

In keeping with the company's continued focus on community, education and diversity, Direct will sponsor the Hispanic Heritage Youth Awards presented by HHF for the third consecutive year. The 2016 Youth Awards will help provide educational grants to Latino high school seniors who have excelled in the classroom, community and "priority fields" of mathematical science, healthcare & science, technology, engineering, business & entrepreneurship, education and community service. To learn more and apply for this grant, visit http://www.hispaniceheritage.org/programs/youth-awards. The deadline to apply is Oct. 2, 2016.

To learn more about Direct or its Hispanic Heritage Month celebration (including contest details), visit www.directgeneral.com/HHM, stop by a local Direct store, or call 1-877-GO-DIRECT (1-877-463-4732).

About Direct Auto & Life Insurance

Direct General Corporation, headquartered in Nashville, Tennessee, is a privately owned financial services holding company whose principal operating subsidiaries provide non-standard personal automobile insurance, term life insurance, and other consumer products and services primarily on a direct basis in the southeastern United States. The Company, whose annual revenues exceed $500 million, markets and sells its products and services under the Direct Auto & Life Insurance brand in over 400 retail store outlets, by phone through its call center, and via the Internet.

Press Resources:
Direct Corporate Website: http://www.directgeneral.com 
Direct Facebook Page: http://www.facebook.com/DirectAutoIns 
Direct Twitter Handle: @DirectAutoIns

SOURCE Direct Auto & Life Insurance