Direct Lift® Named Official Vehicle Lift for 2014 Barrett-Jackson Auctions

Jan 06, 2014, 13:05 ET from Direct Lift

MADISON, Ind., Jan. 6, 2014 /PRNewswire/ -- Direct Lift® is continuing its relationship with Barrett-Jackson, The World's Greatest Collector Car Auctions, serving as the Exclusive Lift Sponsor at all Barrett-Jackson events in 2014. This year's auction schedule begins next week with Barrett-Jackson Scottsdale, an eight-day event held Jan. 12-19 in Scottsdale, Ariz.


"This is the third consecutive year Direct Lift, North America's leading hobbyist lift brand, has partnered with Barrett-Jackson," says Lance Jones, Direct Lift brand manager. "At its events, Barrett-Jackson relies on Direct Lift vehicle lifts to show off some of the most valuable collectible vehicles on the market, so enthusiasts know they can trust Direct Lift to provide a high-quality product and reliable service for their own garages."

Barrett-Jackson auctions feature a wide range of one-of-a-kind vehicles, many of which cross the block without reserve prices. The combination of high-end vehicles and no-reserve buying draws thousands of spectators and bidders.

At the Scottsdale event, Direct Lift vehicle lifts will be showcased at the Bidder Bar, pre-inspection area, Direct Lift booth in the vendor area and invite-only opening night gala, which features a performance by rock legend Bret Michaels. Live television coverage of Barrett-Jackson Scottsdale begins Tuesday, Jan. 14 on Fox Sports 2.

Direct Lift products will also be on display at Barrett-Jackson Palm Beach in West Palm Beach, Fla., April 11-13; plus Barrett-Jackson Reno Tahoe and Barrett-Jackson Las Vegas later this year.

For more information about Direct Lift, visit or call (866) 347-5438. You can also connect with Direct Lift on Facebook, For more information about Barrett-Jackson, visit

About Direct Lift

With more than 100,000 lifts in service in North America, Direct Lift is America's #1 Hobbyist Lift. The company offers a variety of competitively priced car, truck and motorcycle lifts for the home enthusiast, hobbyist, restoration facility or professional mechanic.

Direct Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major vehicle lifting and collision repair brands: Direct Lift, Rotary Lift®, Chief Automotive Technologies, Forward® Lift, Hanmecson®, Revolution® Lift, Elektron, Blitz® and nogra®. Based in Madison, Ind., VSG has operations and ISO 9001 certified manufacturing facilities worldwide.

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SOURCE Direct Lift