CLEVELAND, April 16, 2019 /PRNewswire/ -- CutterCroix, a leader in cloud-based software for the roofing industry, released a valuable feature to GiddyUp Roofing that creates a competitive advantage for roofing contractors. GiddyUp Roofing helps roofing contractors by providing a tool that encompasses all aspects of the customer lifecycle from canvassing for leads, to managing the sales process, estimating, scheduling, material ordering, customer communications, and job management.
With the ease of advertising and selling through email and social media, direct mail has virtually been ignored these days as a tool for gaining new customers. However, when used in a targeted and thought out approach, direct mail has a proven response rate that is higher than all digital marketing combined.
Studies show that direct mail is the most effective medium for gaining trust in your brand. So why aren't more companies utilizing it? Because it can be confusing, cumbersome and expensive (if mailed to unqualified or uninterested prospects). That's where GiddyUp Roofing comes into play.
"Homeowners are being bombarded with banner ads, Facebook ads, emails, and phone calls. We wanted to find a way to help our contractors cut through all that noise and reach their prospective customers – and we've accomplished that by adding direct mail to GiddyUp," according to Jeff Wisniewski, President of CutterCroix.
"Before GiddyUp, our team had to hunt down the hail storm and spend precious time planning our direct mail campaign," says Andrew Ammons, CEO of ACR Roofing. "Unfortunately, hail doesn't follow post office routes. With GiddyUp, my team can build relationships with prospects who need us the most. By automatically sending postcards to the specific areas we are working, we're able to maximize our return on marketing dollars."
Personalized postcards can be sent quickly and easily by contractors that subscribe to GiddyUp Roofing, based upon the rules that works best for the contractor. Contractors can use postcards not only during the sales process but also after the project has been won to improve customer satisfaction and solicit referrals.
CutterCroix, LLC is headquartered in Cleveland, Ohio and has been helping roofing contractors since 2007. Roofing contractors use GiddyUp Roofing for door-to-door sales campaigning, sales pipeline management, estimating, scheduling and job coordination, and customer communications, each impacting performance, productivity and profitability.
If you would like more information, please visit www.giddyuproofing.com.
Contact: Matt Gingrich, [email protected]
SOURCE CutterCroix, LLC