Direct selling leader Amway leverages "What if?" to reveal what's next

Apr 12, 2013, 14:36 ET from Amway

ADA, Mich., April 12, 2013 /PRNewswire/ -- Entrepreneurs constantly ask themselves, "What if?" when launching and growing a business.  But often, once a startup grows into a large successful organization, that focus on infinite possibilities is replaced with a restricting reliance on probabilities and analysis.  As a result, the innovative spark that inspired the business can fade or even be lost. 

(Logo: )

In the Amway Insider blog this week, the direct selling leader details how the Amway Business Innovations team dedicates each day to its company's heritage as a disruptive pioneer, to the vision of its co-founders who transformed a basement-run business into a global leader, and to the persistent pursuit of what's next. 

Read the full story and link to a video here:

The Amway Insider blog highlights news about Amway, behind-the-scenes views of our global business, insights on who we are and what makes us tick, and anything else we find interesting, relevant or fun.

Amway is one of the world's largest direct selling businesses. Alticor Inc., parent company of Amway, reported global sales of USD$11.3 billion in 2012. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Michigan, U.S., Amway offers consumer products and business opportunities through a network of more than 3 million distributors in more than 100 countries and territories worldwide, supported by more than 21,000 employees and a global agribusiness, manufacturing and logistics supply chain. More than 900 scientists, engineers and technical professionals work in 65 R&D and quality assurance labs worldwide to support the company's product development and create a culture of scientific excellence. Top-selling brands for Amway are NUTRILITE® vitamin, mineral and dietary supplements, ARTISTRY® skincare and colour cosmetics, and eSpring® water treatment systems. For company news, visit