Direct Source Special Products Inc. Retains TransMedia Group to Introduce and Publicize Aussan Natural™, an All-Natural Retail Line of Cleaning and Odor Eliminating Products

DELRAY BEACH, Fla., March 7, 2011 /PRNewswire/ -- Direct Source Special Products Inc. (www.dsspinc.com) has retained TransMedia Group (www.TransMediaGroup.com) to publicize its newest brand Aussan Natural™, a 100% natural retail and commercial line of safe, scientifically-tested, cleaning and odor eliminating products. The patent-pending products are made completely from plant-based materials and use unique and innovative formulas that are unlike anything on the market today.

With the ingredients all deemed Food Grade (GRAS: Generally Recognized As Safe) by the FDA, the 100% natural, non-toxic line features 20 individual products that cover six retail and commercial segments, including Home, Baby, Pet, Sport, Marine and Auto—all available at www.aussannatural.com.

"Our publicity will introduce this new product line that's 100% free from synthetics such as dyes, artificial fragrances and preservatives and safe for people, pets and the environment," says Lynn Lewis, VP at TransMedia Group.  "This unique retail and commercial line appeals to the millions of consumers who are searching for the safest possible alternative to chemical cleaning and air care products."

"We feel that TransMedia Group is the perfect PR firm to represent our growing 100% natural line of cleaning and air care products. Based on their success in helping to make Rexall Sundown the number one vitamin supplement company in the world, we're confident in their ability to represent us in the natural products industry. We are certain that the team at TransMedia Group will help elevate our brand awareness so we can expand into more markets," says Bill Shannon, Founder and President of Aussan Natural.

About Direct Source Special Products Inc.: Direct Source Special Products Inc. offers innovative solutions that not only change the way people clean, but positively impact the way they live. DSSP is committed to quality control, and based on these principles it is our intention to offer products that are safe for people, pets, waterways and the environment.

About TransMedia Group: TransMedia Group, headquartered in Boca Raton, is an award-winning PR and marketing firm that has served clients worldwide since 1981. More information is available at www.transmediagroup.com.

SOURCE TransMedia Group