On average, Americans spend 35 minutes a day hand-washing dishes — with nearly 30% of that time lost to scrubbing stubborn, stuck-on food. Dirty Labs' new formula is powered by proprietary Phytolase® enzyme technology, which naturally breaks down grease and food residue — cleaning dishes as they soak and cutting down on the need for scrubbing. Over a lifetime, the product can help individuals reclaim almost 1500 hours spent scrubbing at the sink.
"Dirty Labs exists to challenge the status quo of cleaning," said David Watkins, Dirty Labs' Co-Founder and CEO. "Hand washing dishes is one of the most dreaded chores, but it doesn't have to be. We saw an opportunity to create a dish soap that works smarter, makes cleaning easier, and looks beautiful on your counter."
Key Benefits Include:
Powerful, Eco-Engineered Cleaning:
- Hyper-concentrated for less waste and fewer refills
- Enzyme-powered for enhanced soaking and easier cleaning
- Breaks down even the toughest baked-on messes (yes, even lasagna and bolognese)
Gentle By Design Formula:
- Enriched with fermented rice water, a skincare staple known to fight dryness
- Hypoallergenic, dermatologist-tested, and non-irritating
- USDA Biopreferred® certified and formulated without
- Dyes
- Sulfates (SLS, SLES)
- Synthetic preservatives (Parabens, MIT, BIT)
- Phthalates
- 1,4-dioxane
- CA Prop 65 Chemicals
Fragrance Options:
- Aestival – a naturally uplifting blend of Yuzu, Geranium, and Lemon Balm
- Free & Clear – completely unscented and ideal for sensitive households
Design-Forward Packaging:
- Sleek, minimalist bottle elevates any kitchen counter
- Comes in a recyclable aluminum bottle, with an eye on low-waste living
The Bio Enzyme Liquid Dish Soap is now available at dirtylabs.com.
SOURCE Dirty Labs
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