SCOTTSDALE, Ariz., March 22, 2011 /PRNewswire/ -- Discover the World Marketing has forged a strong sales and marketing partnership with Expedia to market their Travel Agent Affiliate Program (TAAP) in Europe, Africa, the Middle East and Asia Pacific. Through the partnership with Expedia, travel agents, who sign up for TAAP, will have the opportunity to book on behalf of their clients hotels, flights, tailor-made packages, car rentals and activities from Expedia's extensive global inventory of more than 130,000 hotels and over 300 airlines, while earning a commission.
As the largest online travel provider in the world, Expedia offers TAAP member travel agents highly competitive services and access to the best possible travel supply for their client bookings. Prices and products shown on the agency's site mirror those shown to the consumer, which ensures the agent is price competitive while still earning a commission. Under the agreement, Discover will now manage the distribution and marketing of the TAAP for Expedia in Australia, France, Germany, India, the Netherlands, New Zealand, Spain and the United Kingdom.
"Expedia is the world's largest online travel agent, reaching more than 50 million customers worldwide each month. In this competitive global marketplace, Expedia launched TAAP in a number of new markets in an effort to establish an additional distribution channel utilizing travel agents. We are pleased to be working with Expedia and its travel agency affiliate partners," said Discover the World Marketing's CEO Jenny Adams.
"Expedia was seeking a partner whose global reach and values reflected our own. Our shared appreciation of the local culture nuances among the distinct markets in which we operate, together with Discover's local relationships and excellent trade knowledge, have been instrumental in introducing Expedia's powerful travel research to a new international travel trade audience," said Diego Pedrani, Expedia TAAP Global Director.
About Discover the World Marketing
Discover the World Marketing has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 85 offices in more than 60 countries capable of exceptional representation performance is unmatched. With a portfolio of 67 clients utilizing its sales, marketing and business process outsourcing services, Discover the World Marketing remains a dominant innovator for the travel industry. For more information about Discover the World Marketing, visit discovertheworld.com or call (480) 707-5566 or +44 207 107 2300.
About Expedia, Inc.
Expedia, Inc. is the largest online travel company in the world, with an extensive brand portfolio that includes more than 90 localized Expedia.com®- and Hotels.com®-branded sites; leading U.S. discount travel site Hotwire®; leading agency hotel company Venere.com™; Egencia®, the world's fifth largest corporate travel management company; the world's largest travel community TripAdvisor® Media Network; destination activities provider ExpediaLocalExpert®; luxury travel specialist Classic Vacations®; and China's second largest booking site eLong™. The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers vast opportunity to reach the most valuable audience of in-market travel consumers anywhere through TripAdvisor Media Network and Expedia Media Solutions. Expedia also powers bookings for some of the world's leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network. (Nasdaq: EXPE)
SOURCE Discover the World Marketing