DISH Network(R) and Rentrak Announce Landmark Television Audience Measurement Agreement

Rentrak First to Offer Measurement from National Database of 15 Million TV Sets - The Most Comprehensive View of TV in the U.S.

Feb 08, 2010, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., Feb. 8 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced an industry-advancing agreement with DISH Network L.L.C. to commercially integrate DISH Network's TV viewing data with Rentrak's TV Essentials audience measurement service. Contributing the largest national TV viewing data set, DISH Network provides Rentrak the ability to become the only company to offer media measurement in all 210 TV markets, with more than 15 million televisions nationwide when combined with telco TV and cable viewing information.

"Rentrak's TV Essentials product, fueled by DISH Network's comprehensive set-top box data, is the most meaningful and credible viewer measurement offering, and will positively influence the future of television and advanced advertising," said Michael Kelly, executive vice president of Direct, Commercial and Advertising Sales for DISH Network. "DISH Network continues to lead the development of innovative products and solutions that appeal to viewers and advertisers, including high engagement interactive television, niche and custom network viewership, and the ability to present the most relevant commercial content to viewers on a geographic or psychographic basis."

"With the addition of DISH Network to TV Essentials' databases, Rentrak has fulfilled its vision of providing a national footprint as a foundation to overlay advertisers' definition of their customers to detailed TV viewing from digital set devices. Rentrak can now provide the only fully-integrated system of detailed satellite, telco TV and cable viewing information from more than 15 million televisions nationwide that can help increase the effectiveness and efficiency of national and local television advertising campaigns," said Bill Livek, CEO of  Rentrak. "With this massive national data set comprised of anonymous, second-by-second viewing information (including live and time-shifted DVR click-stream viewing), TV Essentials is the only fully integrated service that can merge advertisers' segmentation systems and their proprietary customer definitions to provide, for the first time, the power of direct marketing tools to television media buying."

The partnership of DISH Network and Rentrak has produced the most comprehensive measurement system for television viewing, with the highest quality and precision in the history of media. Rentrak's powerhouse processing capability enables its media partners to truly understand their business.

For more information about DISH Network's advertising solutions, visit For more information about Rentrak's TV Essentials program, visit

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television.  Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes.  The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, China, France, Germany, Mexico, Russia, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit

About DISH Network

DISH Network L.L.C., a subsidiary of DISH Network Corporation (Nasdaq: DISH), provides more than 14 million satellite TV customers, as of Dec. 10, 2009, with the highest quality programming and technology at the best value, including the lowest all-digital price nationwide. Customers have access to hundreds of video and audio channels, the most HD channels, the most international channels, state-of-the-art interactive TV applications, and award-winning HD and DVR technology including 1080p Video on Demand and the ViP® 722 HD DVR, a CNET and PC Magazine "Editors' Choice." DISH Network Corporation is included in the Nasdaq-100 Index (NDX) and is a Fortune 250 company. Visit, follow on Twitter, @DISHnetwork (, or become a Fan on Facebook,

Safe Harbor Statement

When used in this discussion, the words "anticipates," "expects,'' "intends'' and similar expressions are intended to identify forward-looking statements.  Such statements relate to, among other things, that Rentrak will remain the only provider of the most comprehensive view of television for all 210 TV markets in the United States; and that Rentrak can increase the effectiveness and efficiency of National and Local television advertising campaigns, and are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected.  Factors that could impact Rentrak's ability with respect to these forward-looking statements include the company's success in maintaining its customer relationships, the company's ability to successfully develop and market new services, and Rentrak's customers continuing to comply with the terms of their agreements.  Additional factors that could affect Rentrak's financial results are described in Rentrak's March 31, 2009 annual report on Form 10-K and subsequent quarterly reports filed with the Securities and Exchange Commission.  Results of operations in any past period should not be considered indicative of the results to be expected for future periods.

Contact for Rentrak Corporation:

Sallie Olmsted / Amanda Bartz

Office: 310-854-8124 / 310-854-8151

E-mail: /

Contact for DISH Network:

Francie Bauer

Office: 720-514-5351


SOURCE Rentrak Corporation