Disney Institute Updates Bestseller Be Our Guest: Perfecting the Art of Customer Service

LAKE BUENA VISTA, Fla., Dec. 12, 2011 /PRNewswire/ -- In honor of Disney Institute's 25th anniversary, Disney Publishing Worldwide has released an updated edition of Be Our Guest: Perfecting the Art of Customer Service, the quintessential guide to Disney's legendary customer service. Authored by Disney Institute and writer Theodore Kinni, the updated book outlines how customer service continues to provide a competitive edge for a company that has experienced significant growth over the last decade.

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Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Be Our Guest: Perfecting the Art of Customer Service outlines how Disney theme parks and resorts consistently deliver quality service to tens of millions of guests each year. Disney Institute, the professional development arm of The Walt Disney Company, helps organizations adapt these proven Disney principals in service as well as leadership, management, creativity/innovation and brand loyalty to positively impact the bottom line.

"For years Disney Institute has introduced business professionals from around the world to the strategies and practices that are core to the world-renowned success behind the Disney brand," said Jeff James, vice president for Disney Institute. "This updated edition of Be Our Guest presents those classic service principles in a new and exciting way."

In the last 25 years, tens of thousands of professionals from more than 45 countries and scores of industries have participated in Disney Institute programs. Be Our Guest: Perfecting the Art of Customer Service highlights the success these companies have achieved after adapting some of the key processes and best practices that have made Disney a trusted and revered worldwide brand for more than 85 years.  

For more information on the programs and services provided by Disney institute, please visit www.disneyinstitute.com. 

About Disney Institute

Disney Institute was created to showcase Disney best practices that easily adapt to other organizations. One of the most recognized names in professional development, Disney Institute travels the world offering engaging seminars, workshops and presentations, as well as fully customized programming. Immersive learning experiences are also offered at Disney destinations in the Americas, Europe and Asia, enabling participants to go behind the scenes and see firsthand how business theory drives operational excellence. The Disney Institute client roster includes Fortune 500 companies as well as a wide range of small businesses, non-profits and government agencies. To learn more about Disney Institute, please visit www.disneyinstitute.com, find at www.facebook.com/disneyinstitute, follow at www.twitter.com/disneyinstitute, or call 321-939-4600.

About Disney Publishing Worldwide

Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books and magazines, with over 250 million children's books and over 400 million children's magazines sold each year. Disney Publishing Worldwide consists of an extensive worldwide licensing structure as well as vertically integrated publishing imprints including Disney Book Group in the U.S., Disney Libri in Italy, and Disney Libros in Spain. DPW publishes a range of children's magazines globally including Topolino, Le Journal de Mickey, and Donald Duck, as well as family titles in the U.S. that include Disney FamilyFun and Phineas and Ferb. Disney English is DPW's English language learning business which includes Disney English schools in China and a worldwide retail licensing program. DPW's digital products include bestselling eBook titles as well as original apps. Headquartered in White Plains, NY, Disney Publishing Worldwide publishes books, magazines, and digital products in 85 countries and 75 languages. For more information visit www.disneypublishing.com.

SOURCE Disney Institute