BURBANK, Calif., Oct. 18, 2012 /PRNewswire/ -- Disney Interactive announced today the online launch of the new short form animated video series, Disney Where's My Water? Presents: Swampy's Underground Adventures on Disney.com and Disney's YouTube channel at YouTube.com/DisneyShows, with plans to premiere the short form series on Disney Channel beginning in November. Swampy's Underground Adventures follows the hilarious and unpredictable adventures of Swampy, Disney's first original character born on mobile and star of Disney's #1 new mobile franchise Where's My Water?. The series also marks the first production from Disney Interactive's collaboration with YouTube to bring original family-friendly video series to the web.
Swampy's Underground Adventures consists of 12 episodes that will launch weekly, and treats viewers to original storylines around the imaginative and curious alligator, Swampy, in his quest of acceptance, friendship, and his adventures outside of the bathtub. In the premiere episode, "Meet Swampy," our star gets into mischief by mistaking a fire extinguisher for a rocket pack while trying to show off for his friend, Allie. But when he loses control and starts pin balling around the sewer, his super-heroics blow up in his face.
"Swampy's rise to stardom began on the App Store and now we're extending his story to online video and linear television," said Mark L. Walker, senior vice president of Disney Interactive Entertainment. "With Swampy's Underground Adventures we're able to offer fans of Where's My Water? a fun new look at the humor and personality behind Swampy and his friends."
To support the launch of Swampy's Underground Adventures, Disney is planning to showcase episodes of the new Where's My Water? series on in-store video screens in 175 Disney Stores across the U.S. on Saturday, October 20th. The promotional campaign will also include special Where's My Water? giveaways such as activity sheets and stickers, in addition to a Swampy plush toy raffle for one lucky guest in attendance at each location.
Since making its debut on the App Store in September of 2011, Where's My Water? has been a global hit, reaching the No. 1 spot on the App Store in 90 different countries. The franchise also has broad support across The Walt Disney Company with the addition of a new merchandise line this year, a mobile game spin-off (Where's My Perry?), a special in-game integration inspired by Walt Disney World Resort water park, Disney's Typhoon Lagoon, and a recent movie partnership with Tim Burton's Frankenweenie (10 Days of Frankenweenie). Together, the Where's My Water? and Where's My Perry? apps have generated more than 100 million downloads worldwide.
About Disney Interactive
Disney Interactive, one of the world's largest creators of high-quality interactive entertainment across all platforms, is the part of The Walt Disney Company responsible for the global creation and delivery of interactive entertainment, multi-platform video games, and family-focused content across all current and emerging digital media platforms. Disney Interactive produces and distributes a broad portfolio of content from Disney Interactive Games and Disney Interactive Media. Products and content released and operated by Disney Interactive include blockbuster mobile, social and console games, online virtual worlds, #1 kid's entertainment destination Disney.com and the #1 Family/Parenting portfolio on the Web.
Disney Interactive is the interactive entertainment part of The Walt Disney Company (NYSE: DIS).
Dana Henry Benson
SOURCE Disney Interactive