Distributed Marketing Technology Solves Insurance Marketing Challenges

DALLAS, March 16, 2011 /PRNewswire/ -- Insurance marketers face a daunting task in today's marketplace.  Compliance requirements, an ever growing and disconnected communications channel, and tight budgets are all part of the challenges faced by thousands of insurance marketers.  Add in the lingering mistrust for all corporations fostered by the recession, and the common challenges can seem immense.

Technology, in the form of distributed marketing tools like the Distribion® Distributed Marketing Platform™ can resolve many of these problems by delivering measurable return on investment, compliance automation and control, and true ease-of-use for field and local marketing.  

"As an insurance provider, ask yourself how easy it is for your agents to execute marketing campaigns? Do they have direct mail lists, email templates and print ads available at their fingertips? Do they have to go through corporate marketing for even the tiniest website changes made to their microsites? How easy is it for them to pull together sales presentations for their next meeting-or a logo or sales letter for that matter?" said Edgar Rodriguez, Executive Vice President of Marketing at Distribion.

"Too many insurance marketers look at those questions and realize that the end result of the disconnected processes they use today have created a situation where marketing messages are inevitably inconsistent," Rodriguez adds.  "That's where we come in, with a reliable marketing system that manages compliance and makes it easy to create personalized, customized campaigns in all media."

The Distribion insurance marketing platform delivers a seamless process, where corporate marketing controls brand and regulatory compliance and creative, while MGAs, local agents, and field marketing staff can select the best marketing asset – print, web, email, video, Flash, PowerPoint, flip-book, sales kit, proposal, and so on – and then customize it for one or thousands of prospects or customers.  For more information on how distributed marketing technology can solve common insurance marketing challenges, download a new insurance marketing document here.

About Distribion

Distribion (www.distribion.com) is a leading provider of web-based software that provides businesses with a streamlined, centralized management of marketing communications and campaign development that adhere to brand and compliance standards. Distribion's online system is permission based; empowering local offices with the ability to customize campaigns and collateral within corporate standards. Campaigns are easily produced, deployed and tracked across marketing channels, eliminating the need for disconnected, single-function solutions. The Distribion Distributed Marketing Platform is deployed in over 100 companies globally representing over 100,000 users.

SOURCE Distribion