SAN FRANCISCO, Feb. 24, 2015 /PRNewswire/ -- Leading native content marketing platform DistroScale and LiveRamp, an Acxiom company, have inked an agreement in which brands and agencies using DistroScale's dynamic, scalable and measurable platform to plan, buy, execute and track native content marketing campaigns will have access to LiveRamp's data onboarding capabilities.
DistroScale's native content distribution marketplace joins LiveRamp's growing group of more than 120 digital marketing platform partners. The two companies will work together to give brands and agencies the ability to add their first and third party data to DistroScale's native content platform, allowing them to more precisely plan, target, execute and track native content campaigns at scale.
LiveRamp data onboarding is now an added capability in DistroScale's Content Command Center – a simple but powerful dashboard that helps marketers plan, execute and track native campaigns, giving brands a greater ability to use customer data to target audiences more precisely. LiveRamp enables DistroScale customers to anonymize and use their customer data to reach audience segments with relevant messages and measure return on investment.
"We're pleased to add our scalable, native distribution solution to LiveRamp's partner network. Distroscale customers can now use their first and third party audience data to do super scalable, adaptive and data-driven native content marketing campaigns via our platform," said Navdeep Saini, CEO and co-Founder, DistroScale. "Native content marketing is highly effective but data is critical in driving success. By adding data via LiveRamp, brands using DistroScale can reach specific audiences and even attribute offline purchases to online native content. They can leverage DistroScale for brand-oriented or performance-based campaigns knowing that their content will display in a truly adaptive way in each publisher's environment. This gives marketers who are using DistroScale an easy, transparent and low cost way to make their campaigns more precise and more effective."
"Brands are rapidly expanding their use of data onboarding to connect their customer data to more marketing platforms," said Auren Hoffman, CEO of LiveRamp. "We are excited to help brands unlock even greater value from their customer data assets through DistoScale's native content distribution capabilities."
About DistroScale: DistroScale is a platform and marketplace for buying, delivering, managing and measuring native content programs that are automatically adapted across websites, mobile web & apps. The platform brings together a sophisticated content management system, targeting, optimization tools, programmatic integration and content measurement analytics capabilities, giving brands a unified view of content engagement and performance across publishers and devices. DistroScale's marketplace includes 800+ premium news, business, entertainment and lifestyle publications. To date, DistroScale has worked with brands ranging from McDonald's and Lincoln Motor Company to National Geographic, PBS and many others. More information is available at www.distroscale.com or @DistroScale.
LiveRamp connects more than 120 digital marketing applications and media platforms. By onboarding customer data into the measurement, targeting, and personalization applications developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company. For more information, please visit www.LiveRamp.com.