Diversify Welcomes $450M Salt Lake City Team, Crosses $10 Billion in Total Assets

SANDY, Utah, June 4, 2025 /PRNewswire/ -- Diversify Advisor Network ("Diversify"), the advisor-founded and advisor-led wealth management platform, announced the addition of Inventa Wealth Advisors ("Inventa"), a $450 million practice joining Diversify's Independent Platform from Ameriprise.

Headquartered in Salt Lake City, Utah, Inventa consists of industry veterans Travis Kell, Jason Collier, Steve Tate, Steve Williams, Chalise Westenskow, and Blair Perry. "We are honored to have the Inventa team join the Diversify family," said Ryan Smith, CEO of Diversify. "This is a very experienced team of advisors, and we look forward to partnering with them in the next chapter of their business."

Amid intense M&A activity and aggregation, advisors are seeking stability and clarity. "We have built a great business, and don't want to be just a statistic or bystander," said Jason Collier of Inventa. "We need resources and support, but we want to be heard and Diversify was the right choice for our firm's growth."

"We have been sounding the alarm for years," Smith continued. "This incessant rollup activity may be great for valuations, but advisors are tired of being the leverage, and not the priority, in these transactions. We are taking a different approach."

With the addition of Inventa, Diversify oversees approximately $10 billion of assets through their multi-affiliation model. Diversify Advisory Services offers a 1099 independent RIA affiliation platform, while Diversify Wealth Management serves as a W-2 RIA platform known as the Partner Platform. Additionally, DFPG Investments provides integrated, full-service broker-dealer capabilities. Diversify's structure allows advisors to scale, plan for succession, and even pursue equity ownership as their practice evolves.

About Diversify Advisor Network
Diversify Advisor Network is a privately held, full-service independent wealth management firm founded by seasoned advisors and industry leaders. The firm provides institutional-grade infrastructure and resources, complemented by a culture of partnership, autonomy, and strategic growth. Investment advisory services are offered through Diversify Advisory Services, LLC (DAS) and Diversify Wealth Management, LLC (DWM). Securities are offered through DFPG Investments, LLC, member FINRA/SIPC.

For more information about Diversify Advisor Network, visit www.joindiversify.com.

Media Contact:
Jina Horton
Diversify Advisor Network
[email protected]

SOURCE Diversify Advisor Network