Dixons Travel Expands Range of UK Airport Stores

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Apr 10, 2012, 12:29 ET

LONDON, April 10, 2012 /PRNewswire/ --

Dixons Travel has opened two new bespoke outlets in the East Midlands and Gatwick North.

Looking for a new tablet, SLR camera, or a set of Beats by Dr Dre for your upcoming holiday?

To help with the last minute duty-free purchase, Dixons Travel, Europe's leading airport electrical, computing, and service retailer, has opened two new specialist outlets at the East Midlands and Gatwick North airports. Designed by the Dixons in-house creative team, both stores have new formats that have been deliberately planned to suit customers' needs and to accommodate the specific requirements for each airport.

At Gatwick North, the new 50 sq m "Add" store has been opened to supplement the popular Dixons Travel outlets. The new "Add" store, which is located on the main concourse, is Dixons first "pop-up style" shop.

The new Dixons outlet is an attractive area that has been designed with a warm colour pallet to target a more female audience, while the store will also feature mobile play tables that can be stored-away safely at night. The extensive product range will include headphones, laptops, tablets, and SLR cameras that can be tried before purchasing.

Gatwick North has become the fifth airport with an "Add" store. Other outlets are already open at Heathrow, Stanstead, Manchester, and Copenhagen.

At East Midlands, the Dixons design team has created a new 40 sq m Dixons Travel outlet. Ideally situated in a high traffic walkway, the innovative concept maximises space with a wall-to-display product range and a two play table. Key lines to be stocked include headphones, Apple products, tablets, compact and SLR cameras, and travel accessories.

Jean Charretteur, Managing Director of Dixons Travel, said, "With our experienced in-house Design Team, and our successful network of stores across the UK and mainline Europe, we know we can develop innovative solutions that are not just attractive for customers, but suit an airport's specific needs too."

Currys and PC World are part of Dixons Retail plc, a specialist electrical retailer and services company which sells consumer electronics, personal computers, photographic equipment, communication products and domestic appliances.

With over 1,200 stores and online services spanning 28 countries, Dixons is widely acknowledged as one of Europe's leading specialist electrical retailing groups. Dixons employs over 38,000 people and provides adequate training to ensure their personnel can provide top customer service on products ranging from televisions to ovens, washing machines and fridge freezers.

SOURCE Currys