DIY Expert JoJo Fletcher Wants to Help Consumers Tackle Their Home Improvement Projects This Summer

SANTA ANA, Calif., June 23, 2020 /PRNewswire/ -- The summer months bring prime weather for tackling home improvement projects. After months of spending so much time in our homes, we have all added projects to our to-do lists and are ready for a home refresh. That's why the No. 1 rated primer brand, KILZ, and celebrity DIY expert JoJo Fletcher want to help people get a jump start on their upcoming home improvement projects the right way.

Starting today, people can enter for the chance to win e-gift cards to stock up on KILZ primer, and any other supplies they need for upcoming projects, along with DIY advice from Fletcher. One grand prize winner will receive $5,000 in e-gift cards, along with a virtual DIY consultation with Fletcher herself. During the consultation, Fletcher will share her DIY tips and offer advice on the winner's project to get them started. Ten more winners will receive $500 e-gift cards for their at-home projects this summer. The sweepstakes runs from June 23 through July 14.

"We've been spending more time in our homes the last few months and many of us are feeling ready for a refresh or noticed areas we want to repaint," said Fletcher. "I've learned a lot from my own DIY projects and I'm excited to share some of my best tips. For example, I learned pretty quickly that it pays to take the time to do things right, like starting a painting project with primer for a long-lasting finish."   

"We know people are taking on DIY projects during this time, and we want to help them get their projects done the right way," said Mallory Jurich, Sr. Brand Manager for the KILZ Brand. "With KILZ primer and JoJo's DIY expertise, we're eager to show DIYers how taking the time to prime before painting can deliver results they will be proud of."

DIY With JoJo Starts with Primer
One of Fletcher's top DIY tips is to always start a painting project using KILZ primer. Primer solves a wide range of problems, including blocking stains, sealing unwanted odors and minimizing uneven surfaces due to texture, sheen and porosity differences. Even better, primer helps prepare any surface before painting by providing better adhesion of the paint to the surface and improves the finish and durability of every paint job.

For those looking for more DIY advice, Fletcher will be hosting a Q&A on Instagram Live, sharing DIY tips and tricks along with what projects she's been working on, later this month. Follow @kilzbrand and @joelle_fletcher on Instagram for updates. For more information on the sweepstakes, including entering, rules and regulations, visit www.KILZDIYwithJoJo.com. JoJo Fletcher is a paid partner of the KILZ brand.

About KILZ® Products
Since 1974, the KILZ® brand has served professional painters and do-it-yourselfers with a trusted line of professional grade, hardworking coatings products, including the #1 selling primer in the industry. With a durable, long-lasting finish, the quality of KILZ products has been trusted for generations, creating a legacy of quality and performance. Also included in this award-winning product lineup is the Magnolia Home by Joanna Gaines® Paint collection. For more information, and to find a nearby KILZ brand retailer in the United States or Canada, visit KILZ.com. The KILZ brand is owned by Santa Ana, Calif.-based Behr Paint Company, a subsidiary of Masco Corporation (NYSE: MAS).

SOURCE KILZ