DIY Home Improvement Market in Europe to grow by USD 32.9 Billion (2025-2029), as rising DIY project interest boosts revenue, Report on how AI is driving market transformation - Technavio

NEW YORK, Feb. 2, 2025 /PRNewswire/ -- Report with the AI impact on market trends - The DIY home improvement market in europe size is estimated to grow by USD 32.9 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 3.2% during the forecast period. Rising interest in DIY home improvement projects is driving market growth, with a trend towards technological advances in diy home improvement projects tools. However, increasing threat from difm industry poses a challenge. Key market players include Ace Hardware Corp., BAUHAUS AG, BAUVISTA GmbH and Co. KG, EUROBAUSTOFF Handelsgesellschaft mbH and Co. KG, Groupe Adeo, hagebau connect GmbH and Co.KG, HELLWEG Die Profi Baumarkte GmbH and Co. KG, HORNBACH Holding AG and Co. KGaA, Intergamma BV, Kesko Corp., Kingfisher Plc, Lowes Co. Inc., Maxeda DIY Group, Mr. Bricolage Group, OBI GmbH and Co. Germany KG, REWE Group, Travis Perkins Plc, and Wesfarmers Ltd..

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Key Market Trends Fueling Growth

The DIY home improvement market in Europe is experiencing due to the DIY movement. Home purchases and renovations have increased, driving demand for DIY materials from online stores and e-commerce platforms. Zero-waste lifestyle trends influence DIYers to opt for sustainable building materials, reducing plastic use and environmental pollution. DIY manufacturers prioritize product safety and sustainability, offering efficient alternatives to hazardous chemicals. Offline sub-segments like building materials, lighting, electrical work materials, tools and hardware, painting, wallpaper, and supplies remain strong. Outdoor products, plumbing, and appliances are popular among homeowners. Big-box retailers like Toolstation dominate the market, but shop relationships and in-store displays are essential for customer loyalty. Millennial homeowners seek sustainable lifestyles, leading to DIY assets like reusable snack bags, un-paper towels, and DIY disinfectant wipes. Building maintenance, plumbing, and homeowner instruments cater to residential customers. Employed women contribute significantly to interior design decision-making, particularly in the kitchen sector. 

The European DIY home improvement market is undergoing technological enhancements, with major players like Adeo, Kingfisher, and Travis Perkins leading the way. These companies have distinguished themselves through innovation and diverse product offerings to maintain a competitive edge. For instance, Kingfisher's upgraded mobile in-store technology facilitates mobile checkout and product location. Consumers can access online product ratings and compare prices across various assortments. Kingfisher's mobile application offers an advanced in-store map and live chat feature. Moreover, their catalog employs augmented reality (AR) to provide virtual previews of DIY products, such as furniture in a room. 

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Market Challenges

• The DIY home improvement market in Europe is experiencing significant growth, driven by the DIY movement and millennial homeowners embracing a sustainable lifestyle. DIYers are increasingly turning to online stores for convenience and zero-waste alternatives like DIY un-paper towels and reusable snack bags. However, challenges persist, such as ensuring product safety and sustainability, especially with building materials, lighting, electrical work materials, tools, and hardware. Hazardous chemicals and environmental pollution are concerns. DIY manufacturers prioritize efficiency and offer a wide range of products, from painting and wallpaper to outdoor supplies. Offline sub-segment sales remain strong, with big-box retailers building relationships with DIYers through in-store displays and expert advice. Homeowners also invest in appliances, instruments, and plumbing for building maintenance. Toolstation leads in tools and hardware, while Painting and Wallpaper, and Plumbing and Equipment cater to specific needs. Employed women are a growing customer base, influencing interior design decision-making, particularly in the kitchen.
• The DIY home improvement market in Europe is witnessing notable expansion, yet the Do-It-For-Me (DIFM) sector poses a potential challenge. In mature markets, an increasing number of consumers are opting for professional assistance, leading to a decline in DIY retail sales. Key drivers fueling the growth of DIFM include an aging population in Western Europe and the younger generation preferring expert help. DIY retailers are adapting by catering to DIFM professionals through business-to-business (B2B) partnerships. Additionally, the lack of proficiency in advanced DIY tools among consumers creates opportunities for DIY retailers offering DIFM services.

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Segment Overview

This diy home improvement market in Europe report extensively covers market segmentation by

• Product
• Lumber And Landscape Management
• Decor And Indoor Garden
• Kitchen
• Painting And Wallpaper
• Others
• Distribution Channel
• Offline
• Online
• Geography
• Europe

1.1 Lumber and landscape management- The DIY home improvement market in Europe is expected to experience significant growth, with the home renovation and repair segment holding the largest market share in 2024. This segment encompasses various activities for DIY home improvement projects, including doors, windows, fencing, and walkways. For doors and windows, consumers use small wood logs for fencing, walkways, and installing and fixing doors and windows. This sub-segment includes a wide range of doors, such as entry doors, front doors, various types of windows, interior and closet doors, exterior shutters, awnings, and skylights. DIY enthusiasts utilize home improvement hardware tools, such as nail guns and power drills, to perform these tasks. Moreover, the brickwork sub-segment involves building small walls, pools, and other structures with basic bricklaying and plastering skills. Brick trowels, jointing bars, tape measures, lines and pins, and soft-bristled brushes are essential DIY tools for bricklaying. DIY enthusiasts with minimal masonry skills can easily perform this activity. Furthermore, landscape maintenance is another popular DIY activity, which includes maintaining outdoor lawns and yards by learning about soil types and plants, trimming leaves, using wood chips as mulch beds, and creating outdoor living spaces through seating and lighting arrangements. Brush cutters, hedge trimmers, manual tools, grass or tree trimmers, and other essential DIY tools are used for landscape maintenance. DIY enthusiasts can perform various activities, such as planting, mowing, mulching, weeding, pruning, irrigation, trimming, and others, to personalize their garden or lawn. These factors are expected to drive the growth of the DIY home improvement market in Europe during the forecast period. OBI Group Holding SE and Co. KGaA offers a comprehensive range of doors in various shapes, designs, and materials, including door frames, glass doors, sliding doors, folding doors, steel doors, front doors, door seals, door stoppers, door locks, and other fittings. Similarly, DIY enthusiasts can choose from a wide range of tools and equipment for their home improvement projects.

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Research Analysis

The DIY home improvement market in Europe is thriving, with more and more homeowners opting for DIY projects to personalize their spaces and save costs. The DIY movement is gaining popularity among residential customers, with online stores and e-commerce platforms making it easier than ever to purchase tools, hardware, and supplies from the comfort of one's home. However, the trend towards DIY isn't just about cost savings. Many homeowners are embracing a zero-waste lifestyle and are looking for ways to reduce plastic waste and minimize the use of hazardous chemicals in their homes. Building maintenance tasks like plumbing and electrical work are still best left to professionals, but for painting and wallpaper, DIY is a viable option. Women, particularly employed ones, are increasingly making interior design decisions, with kitchen renovations being a popular choice. Tools and hardware stores like Toolstation cater to this demand, offering a wide range of painting instruments and supplies. However, it's important to remember that even DIY projects can contribute to environmental pollution, so choosing eco-friendly options and disposing of old appliances and instruments responsibly is essential.

Market Research Overview

The DIY home improvement market in Europe is thriving, with the DIY movement gaining popularity among professional and homeowner alike. Online stores and e-commerce platforms are transforming the industry, offering a wide range of building materials, lighting, electrical work materials, tools and hardware, painting supplies, wallpaper and more. The zero-waste lifestyle is influencing DIYers to opt for sustainable alternatives, reducing plastic waste and hazardous chemicals. DIY manufacturers prioritize product safety and sustainability, with a focus on efficiency and environmental concerns. Offline sub-segments like big-box retailers and shop relationships continue to play a significant role, while online channels expand. DIY assets, such as in-store displays, cater to residential customers' needs, with a focus on appliances, instruments, plumbing, and home maintenance. Employed women and millennial homeowners are driving the trend towards sustainable living, with DIY projects for reusable snack bags, DIY un-paper towels, and DIY disinfectant wipes. The DIY market encompasses a wide range of products, from kitchen renovations to interior design decision-making.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Product
• Lumber And Landscape Management
• Decor And Indoor Garden
• Kitchen
• Painting And Wallpaper
• Others
• Distribution Channel
• Offline
• Online
• Geography
• Europe

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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