DJ JayCeeOh Wins a Quarter Million Dollars from SMIRNOFF Vodka, Earns Title of "Master of the Mix"

NEW YORK, June 4, 2013 /PRNewswire/ -- SMIRNOFF® Vodka, the world's best-selling vodka, announced DJ JayCeeOh of Los Angeles as season three winner of America's premier DJ competition, Master of the Mix, on VH1. After an epic season of intense battles, surprise challenges and hundreds of hungry DJs competing for the ultimate title, DJ JayCeeOh has prevailed and officially been crowned the Season 3 "Master of the Mix." Along with this title JayCeeOh was awarded $250,000 and will spin as SMIRNOFF's official DJ for the next year.

"Season 3 of Master of the Mix served up an incredible season of energetic competition, amazing SMIRNOFF cocktails and great deejaying," said Erin Chin, Senior Brand Manager for SMIRNOFF Vodka. "We're proud to announce JayCeeOh as the winner and the newest 'Master of the Mix', as we continue to promote responsible nightlife."

JayCeeOh's skills and versatility earned him high-marks each week from the esteemed panel of judges – DJ Kid Capri, DJ Mia Moretti and Ben Maddahi – and recognition from his fellow contestants.  After an intense final round, the remaining three DJ contestants, Chris Karns, Incrediboi and JayCeeOh, battled it out to the bitter end coming down to a very tough decision by the judges.

In the end, DJ JayCeeOh was victorious over truly amazing performances from Chris Karns and Incrediboi and officially crowned the "Master of the Mix."

While DJ JayCeeOh spins many genres of music, his expertise is rooted in hip-hop, as he has worked with big-name artists such as Talib Kweli, Wiz Khalifa, J.Dilla, Sean Price, and currently serves as rapper Sammy Adam's official tour DJ. 

"I'm honored to have won Season 3 of 'Master of the Mix,'" said JayCeeOh. "SMIRNOFF and VH1 have done an incredible job of giving DJs the opportunity to showcase our craft to the world by creating a reality competition exclusively for DJs that shows how we play an integral role in the music industry. I feel humbled to be a part of this experience and I am excited for the next step in my career as I join SMIRNOFF as the official DJ for the next year."

Master of the Mix Winner DJ JayCeeOh will kick off his career as the official DJ for SMIRNOFF by taking the stage in June for the Florida Fresh Mix Tour, developed by SMIRNOFF, making stops in Jacksonville, Tampa, Orlando and Miami. Concert details for the Florida Fresh Mix Tour will be available in upcoming weeks as well as future events featuring SMIRNOFF's official DJ JayCeeOh.

For additional information, please visit www.facebook.com/MasterOfTheMix or www.vh1.com. And while mixing it up, always remember to enjoy SMIRNOFF responsibly.

About VH1

VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for adults who still want to have fun.  VH1 is available in 99 million households in the U.S.  VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, VH1 Mobile and VH1.com and @VH1, the hub for all things music and pop culture.  VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.  For more information, go to www.vh1press.com, VH1.com, or the VH1 Facebook page.  Follow us on Twitter @VH1PR.    

About SMIRNOFF

SMIRNOFF, the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia, and the brand was revived in the United States in 1934.  In a January 2005 New York Times blind taste test of 21 world-class vodkas, SMIRNOFF was named its "hands-down favorite." SMIRNOFF has always been known for quality vodka and is enjoyed responsibly in 130 countries around the world.   For more information, log on to www.SMIRNOFF.com.  

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

SOURCE SMIRNOFF Vodka