NEW YORK, May 24, 2017 /PRNewswire/ -- After two years of running successful marketing programs up and down the east coast, sales, marketing, and operations firm DK Solutions is taking its "needle marketing" program nationwide.
"Why waste your marketing money on someone who doesn't want to buy your product or who isn't in your target demographic?" said Liran Kapoano, chief operating officer of DK Solutions. "So instead of marketing to the haystack, where your product might filter down to the needles you want to reach, we just market directly to the needles."
With offices in New Jersey and Florida, DK Solutions is known for its "needle marketing" strategy, which uses a proprietary lead generation system to identify those most likely to buy the product being advertised. The firm then selects the best avenues through which to market to those people. According to Kapoano, clients report that they experience a sustainable sales bump after identifying the needles in the haystack.
"When you develop a recipe, you create the combination of ingredients which creates the best-tasting dish," DK Solutions CEO Joel Dickstein said. "The same is true for marketing -- every element in its right measurement is critical to producing the best results."
"We've built the relationships with printers, data aggregators, online marketing companies and production facilities so we can customize the model on a client-by-client basis," Kapoano added. "No two clients need the same approach, and while we have a definitive process that works with everyone, each campaign we spearhead looks very different from the one before."
For Dickstein and Kapoano, no option is off the table – they have a combined 50 years of experience in sales and marketing for several Fortune 500 companies such as DISH Network and AT&T. They have succeeded in all aspects of sales, including retail, e-commerce and contact centers. They've even utilized nearly every kind of advertising approach -- digital, print, and even direct mail marketing, which Kapoano says has a much larger impact in 2017 than one may think.
"The problem with digital is that everyone is doing it," Kapoano said. "It gets expensive and overcrowded and it's hard to get your message out there… it's easy to tune it out. There's no spam button to stop reaching you at your house's mail box."
"People naysay snail mail, but a lot of people like to get mail in hand -- look at it, read it, touch it," Dickstein added. "There was a point where social media marketing was inexpensive… Now, you can't get in there without paying a premium price, so that's opened up the avenue again for direct mail."
Key to needle marketing is the exclusivity offered to every client. According to Kapoano, this offers a competitive advantage and a sense of security that the firm "will never sell a client's leads to competitors."
"What makes DK Solutions unique is that we go into so many different industries and remain exclusive to the companies that agree to work with us," Kapoano said.
DK Solutions is currently rolling out its nationwide expansion and is building new connections in all 50 states. Visit www.dksmo.com for more information.
ABOUT DK SOLUTIONS
DK Solutions is a boutique firm that specializes in sales, marketing and operations. The leadership team has more than 50 years of combined experience in nearly every industry and business type, including retail, contact center, e-commerce, not-for-profit, B2B sales and more. The firm's unique perspective and proven track record of problem-solving and revenue generation -- $500 million and rising -- brings all businesses to the next level. Learn more at www.dksmo.com.
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SOURCE DK Solutions