DL1961 Premium Denim Debuts #ButtCam Video

NEW YORK, Dec. 20, 2013 /PRNewswire/ -- Today, DL1961 Premium Denim releases #ButtCam, a unique video showcasing a day in the life of a couple who spends their morning to night wearing DL1961, with the camera focusing on their rearview to show how their jeans never bag or lose shape. Shot in New York City's most notable settings, the video is directed by Vincent Lacrocq and model Kristell Chenut alongside skateboarder and Founder of Along Brand, David Lopez.

Following the duo from the moment they slip on their denim through their morning routines, commuting, meetings, meals, nightclub jaunts and back home, #ButtCam personifies DL1961's concept of "day to night denim" –jeans that can endure anything the toughest city in the world can throw at them. DL1961 depicts a lifestyle that encompasses the energy and hustle that the quintessential New Yorker experiences on a daily basis. From skateboarding across the Brooklyn Bridge, sliding down subway ramps to hailing a cab, #ButtCam captures the movement, vigor and ease of those traveling 24/7 in DL1961.

"Our customers lead extremely busy and active lives and need denim that can keep up with them," said Sarah Ahmed, DL1961 Creative Director, who also worked alongside Vincent Lacrocq on the brands FW13 campaign. "We really wanted people to be able to relate to the New Yorker's busy lives in the video which is why we chose to follow a real life New York City couple through their days journey."

DL1961's incomparable fit, innovative Italian finishes, and revolutionary fabrics, make the brand the go-to denim source. DL1961 keeps comfort, fit and retention possible with two key technologies, DLX and dlpro. DLX fabric is made using XFIT Lycra and cotton allowing four-way stretch and 360-degree movement. dlpro is an eco-friendly fabric made of wood, which is cooler than cotton and constructed to give the garment an incredible hand feel, vivid color and magnificent sheen.

Join the denim movement and share your videos with #ButtCam on Instagram now through January 10th. DL1961 will choose five winners who will be featured on the brand's website and receive a $500 gift card to shop www.DL1961.com.  To view the #ButtCam video, please visit: www.DL1961.com or the DL1961 YouTube channel: http://www.youtube.com/user/DL1961denim.

ABOUT DL1961

In September 2008, DL1961 launched in New York City with a mission to create "the perfect fitting jean," using a revolutionary technology called XFIT LYCRA® fabric. Today the line is known for using the most technologically advanced fabrics in the industry such as DLX and dlpro, to provide customers with an unparalleled fit, comfort, and shape retention. DL1961 is available in 30 countries and 1,500 specialty stores worldwide, including Bloomingdale's, Neiman Marcus & Nordstrom.

Video with caption: "DL1961 Premium Denim releases #ButtCam, a unique video showcasing a day in the life of a couple who spends their morning to night wearing DL1961, with the camera focusing on their rearview to show how their jeans never bag or lose shape." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NY37024-20131219-1.mp4  

SOURCE DL1961 Premium Denim