DMA Seeks Sizzling Marketing Stories

Jan 19, 2012, 10:34 ET from Direct Marketing Association


Proposals Sought for Top New Conference

NEW YORK, Jan. 19, 2012 /PRNewswire-USNewswire/ -- Are you a marketing trail-blazer with a great story to tell?  Are you on the cutting-edge of cross-channel retail or logistics?  Can you make your ideas sing like a Hank Williams hit song?  If so, DMA wants you to stand and deliver.

The Direct Marketing Association (DMA) is seeking the brightest, sharpest, most innovative minds to dazzle and delight an eager audience of marketing professionals at its newest conference — the Forum for Cross-Channel Merchants in Nashville, Tennessee. 

Held May 7-9 at the Gaylord Opryland, this ground-breaking conference is a unique celebration of the customer experience across all channels.  The Forum for Cross-Channel Merchants brings together cross-channel retailers and logistics professionals to explore all aspects of how customers act in today's real-time marketplace.  Featuring educational sessions and keynotes on topics covering the entire marketing cycle, the conference unites two popular DMA Conferences — NCOF and ACCM — under one new umbrella. 

DMA wants you to propose.

If you are a thought-leader or innovator in the field of cross-channel retail or logistics, and you know how to capture your audience, we want you to lend your voice to this exploration of the 360-degree customer experience as a keynote speaker or presenter.

Seize this opportunity to inspire and motivate the marketing community; network with top thought-leaders and experts; and increase your visibility and credibility.  Submit your proposal by Monday, January 30, 2012. 

For more information, and to submit a proposal form, visit or email Keith Baker, DMA's senior conference manager, at  All presenters selected to speak at the Forum will receive a full complimentary registration to the conference.  Notifications will be sent by March 5, 2012. 

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About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world's largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.  DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.  Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces 1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.



SOURCE Direct Marketing Association