DMEautomotive Helps Dealers Provide Customers With 'Best Chance' to Buy a New Vehicle

DAYTONA BEACH, Fla., Dec. 15, 2011 /PRNewswire/ -- DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today announced the launch of Best Chance Equity Communications from DMEautomotive, a new program that strategically targets and markets to customers who are in-equity with their current vehicle. Integrated into DMEa's popular Customer Journey program, Best Chance identifies customers eligible to receive the offer, based on dealership business rules, and then automatically communicates the opportunity to trade their current vehicle for a new one at the same, or a lower, monthly payment.  The program is designed to help dealers build-up late model used vehicle inventory, move more new vehicles, and increase customer sales retention.

"Best Chance truly is a win for both consumers and dealers," said DMEautomotive's president and CEO Mike Walther. "Eligible car owners are identified by DMEa technology and then delighted with this new opportunity. With new vehicle sales still recovering and used sales white hot, Best Chance not only helps dealers generate new car sales, but also helps expand their used vehicle inventory. And, because the communications are precision-segmented and automated, the process is extremely cost-effective."

Walther noted that DMEa technology is able to 1) automatically segment dealership customer bases down to make, model, amount-financed, payment, rate and value, and 2) match those customers with available vehicles in the dealership's inventory.  Once installed, the process is entirely turnkey for the dealership.

How Best Chance Equity Communications Works:

• Leveraging DMEa predictive analytics, Best Chance identifies customers who are in an equity position in their vehicle, meaning their vehicle is worth close to, or more than, they owe on the vehicle.
• Best Chance then sorts up to 3 relevant vehicle matches (based on customer's purchasing history) with same and/or lower monthly payments from available inventory.
• DMEa Sales Journey then automatically sends enticing message and offer, i.e. images of the new vehicle options with news that vehicles can be in customer garage at lower than current payment.

DMEa's Best Chance Equity Communications program is fully integrated into DMEa's Customer Journey program, which is utilized by some of the largest and most innovative automotive organizations in the industry.  Customer Journey drives sales, retention, satisfaction and increased service visits throughout the vehicle purchase and ownership life-cycle -- from purchase to service to trade-in to re-purchase.  Best Chance offers dealerships a unique and compelling way to benefit their customer base.

DMEa's Best Chance Equity Communications program is available to all customers who use DMEautomotive's Customer Journey.

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships - including AutoNation, Lithia Automotive, MileOne, Larry H. Miller and the Van Tuyl Automotive Group - to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa's proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.

SOURCE DMEautomotive