NEW ORLEANS, Jan. 23, 2014 /PRNewswire/ -- DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced the release of The Big Picture Book of Mobile Marketing Strategy, a follow up to their very successful 2013 eBook The Pocket Revolution: The Complete Guide to a Killer Mobile App. Available for download today, The Big Picture Book of Mobile Marketing Strategy helps auto dealers easily navigate the fast evolving mobile marketplace.
"The auto industry and, in particular, dealers, are hungry for tested, actionable steps they can take to get more out of their mobile marketing investment. Thousands of dealers have our original eBook released last year, The Pocket Revolution: The Complete Guide to a Killer Mobile App, and it continues to be downloaded on a daily basis," said Mike Walther, CEO of DMEautomotive. "But, despite this enthusiasm, the industry is still far behind other retailers when it comes to a comprehensive mobile marketing strategy, and The Big Picture Book illustrates (literally – we've called this a picture book for a good reason) why dealers can't afford to wait any longer – and it gives them easy-to-implement solutions in one reference book, covering responsive email design to mobile wallets."
The stats and facts presented prove that ignoring this platform will be at a dealer's peril – put simply, mobile has grown at twice the rate of the Internet, a channel no dealer competing in today's marketplace can afford to ignore.
- By 2015, more people will access the Internet from a mobile device than from a desktop computer (IDC 2012)
- More than ½ of the US smartphone population used their phone to perform retail research while inside a store in 2011 (comScore 2012)
- 47% of car shoppers used their mobile device to research a vehicle while on a dealer's lot1
- More than 1 in 3 mobile car shoppers felt the information they received on their device was an essential factor in their vehicle purchase2
- And virtually every mobile user (75%) prefers mobile-friendly sites (Google 2012)
But mobile marketing doesn't stop with vehicle research and purchasing, it continues with car ownership – as DMEautomotive's own 2013 research shows:
- 53% of consumers are likely to schedule a service appointment using their mobile device
- 33% of consumers want to manage their maintenance schedule and records of their vehicle on a mobile device
"Dealers know they need to start integrating mobile tactics into all their marketing activities, but they simply don't know where to begin," continued Walther. "The Big Picture Book changes all that and uniquely brings mobile marketing to life with interaction via apps and QR Codes."
The Big Picture Book of Mobile Marketing Strategy covers six primary channels of mobile marketing and offers clear advice on how to implement them:
- Responsive Email Design
- Mobile Apps
- Mobile Wallet
- Mobile Web
- QR Codes
- Text Messaging.
"Dealers can't afford to ignore any of these channels – a fact we back up with substantial DMEa and third-party research," concluded Walther. "And all chapters finish with a check list of five very simple first steps they need to take to move their dealership into each of the primary channels."
The Big Picture Book of Mobile Marketing Strategy is available for download, free of charge at www.dmeautomotive.com.
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealers to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa's proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.
DMEautomotive survey 2013
Mobile Web and App Usage for Automotive Shoppers, Nielson on behalf of Cars.com 2012