SAN FRANCISCO, Jan. 23, 2015 /PRNewswire/ -- DMEautomotive (DMEa) today announced that its groundbreaking dealer-branded mobile app, Driver Connect, has received two of the most prestigious honors in the automotive and technology industries: an Automotive Website Award (Automotive Mobile Apps category) and a Digital Edge 25 Award. This is the second year in a row that Driver Connect has received an AWA and its first as an Honoree in the prestigious Digital Edge 25 Awards, which recognize enterprises that have leveraged digital technologies to transform their business.
Driver Connect was presented with the AWA at the National Automobile Dealers Association (NADA) Conference in San Francisco on Thursday, January 22nd. The Automotive Website Awards are presented each year by PCG Consulting to recognize the best design, technology and search architecture for automotive website platforms each year.
"DMEa is honored to receive the Automotive Website Award for Driver Connect for the second year in a row. We are also so very proud that Driver Connect has been recognized for its transformative impact on business by Digital Edge 25," said DMEautomotive CEO Mike Walther. "These awards are confirmation that our mission to bring dealerships the best, most efficient and most relevant technology -- to help them reach and retain more customers, and to drive more sales -- is working. These awards are further inspiration as we continue to raise awareness of the importance of mobile adoption in our industry and develop ever more effective mobile strategies for our customers."
Driver Connect will be honored with the Digital Edge 25 Award at the AGENDA 15 Conference taking place March 31- April 1, 2015 in Florida. The Digital Edge 25 Awards are produced by IDG Enterprise media brands CIO and Computerworld and the CIO Executive Council.
"The Digital Edge 25 awards competition was extremely competitive, with many nominations demonstrating enormous business value from mobile, data analytics, and other digital innovations," said Anne McCrory, vice president of marketing and content strategy for the IDG Enterprise events team and a conference chair. "Those selected by our judges stood apart for executing initiatives, that for example, drove much greater customer engagement, higher sales conversions and even new lines of business."
Built from the ground up by DMEautomotive, Driver Connect is a dealer-branded, consumer-facing app that keeps dealership customers servicing and spending, with an in-dealership experience available at the tap of a screen.
Leading the charge in mobile app innovation, DMEa recently announced the addition of multiple new features and services to the app, including Tap-to-Pay, geo-fencing, a mobile app-enabled customer loyalty program, among many others. And according to a recent survey of dealerships across the country, consumers are readily embracing Driver Connect, with 75% saying they would recommend Driver Connect to a friend.
Since 2012, Driver Connect has helped thousands of dealerships keep pace with the "always-on" customer and continues to push the limits of mobile innovation for the automotive industry, implementing emerging mobile channels like the mobile wallet and incorporating geo-fencing, to drive more traffic and deeper customer engagement for dealers. DMEa's app has been adopted by some of the largest dealer groups across the nation, and has also won the American Business Award and the 2013 BizTech Innovation Award®.
DMEautomotive will be demonstrating Driver Connect at the 2015 National Automobile Dealers Association Convention and Expo January 23rd – January 26th at Booth #5657W (West Hall of Moscone Center).
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa's proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida.