BETHESDA, Md., Oct. 28, 2015 /PRNewswire/ -- Retail leaders and industry experts alike indicate consumer mobile devices are the most underutilized technology in brick-and-mortar stores today. While retailers agree that consumer mobile devices should play a larger role in the in-store experience, they lack the data and insights to understand what that experience should be, and how to execute it. DMI announced today the release of its Mobile In-Store Maturity Model that enables retailers to assess, compare and identify areas for improvement around the in-store mobile shopping experience currently being offered. The model was informed by a consumer survey conducted by DMI that revealed specific mobile capabilities that shoppers desire while in brick and mortar stores. To download the survey results and the Maturity Model, visit http://dminc.com/retail-mobility.
Anthony Pappas, president and executive creative director of DMI's brand marketing and customer experience group, said: "Retailers have taken dramatic steps including closing stores, introducing new store formats and investing billions to address their brick-and-mortar growth challenges. Amidst this, the vast majority have yet to focus their efforts on the in-store mobile shopping experience due to a lack of consumer insights and preferences. We believe our maturity model will help retailers better understand how to leverage the millions of consumer mobile devices that come into their stores every year."
DMI, the world's first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web, and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure device and app management. The company's unique, integrated approach to mobility has resulted in dramatic growth as well as an expanding client base, which includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. Additional information is available at www.dminc.com and on LinkedIn, Twitter, Facebook, and Google+.
Nadel Phelan, Inc.