DNA BRANDS INC., F/K/A/ DNA Beverage Corporation Selects TransMedia Group to Fire up 'Start Your Engines' Publicity Program

PR campaign to highlight the brand's rapid rise in the extreme sports world and how it has translated to sales and distribution

Oct 11, 2010, 05:30 ET from TransMedia Group

BOCA RATON, Fla., Oct. 11 /PRNewswire/ -- 2010 DNA BRANDS, INC., (www.dnabrandsusa.com) the makers DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky™ and DNA Shred Stix™, has selected TransMedia Group as its public relations firm of record.

DNA Energy Drink® is a proprietary blend of quality ingredients in three flavors: Citrus, Lemon Lime, and Sugar Free Citrus. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motocross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage.

"We selected TransMedia as we were impressed how effective they are in generating national media exposure for functional beverages like DNA Energy Drink® and their overall achievements in promoting innovative food products," states Darren Marks, President & CEO of DNA Beverage Corporation.

TransMedia Group (www.transmediagroup.com) said it will conduct national campaigns that will publicize and position DNA Energy Drink® as the best-tasting energy drink with ingredients that tap into the body's seven energy sources to maximize performance and natural energy. The DNA Shred Stix™ and DNA Beef Jerky® will be positioned as delicious snacks for people on the go containing absolutely no added MSG. "DNA's unique product line appeals to the millions of consumers who are searching for great tasting energy drinks and snacks, containing only the highest quality, most-effective, made in the USA ingredients," says Kim Morgan, Senior VP at TransMedia.

True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com.

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

Contact: Kim Morgan


(561) 750-9800 x233

SOURCE TransMedia Group