LEAMINGTON SPA, U.K., Aug. 14, 2012 /PRNewswire/ -- DNA Dynamics, Inc. (OTC Pink: DNAD), a global developer and publisher of mobile video games and applications, today announced that its Fast-Paced Action RPG, Warheads: Medieval Tales, now has over 100,000 players.
Since its full release in May this year, Warheads: Medieval Tales has pulled in over 100,000 fans to its quirky and easy to play game style. Those players have undertaken over 750,000 unique game sessions and seen over 50,000 items purchased. Ed Blincoe, DNA's Chairman, President and CEO, explains, "Warheads has been a huge leap forward for DNA. We started out with a full sprint on the title and now we're into the marathon. The game continues to evolve and update and we're committed to the brand for the long term."
A new version of Warheads is currently in production at DNA Studios which will focus on greatly increasing player retention and monetization along with updating the new player experience. The game's subtitle will undergo a name change with "Medieval Tales" being replaced by "Battle", continued Blincoe. "We want players to instantly recognize what Warheads is all about. By renaming it to Warheads Battle we give prospective players a good idea of the game and increase their propensity to buy," he said.
Warheads Battle is expected to be released in September.
About DNA Dynamics, Inc.
Headquartered in Leamington Spa in the United Kingdom, DNA Dynamics is a worldwide developer and publisher of graphically rich, interactive entertainment currently delivered on iOS®, Android™, Apple Mac® and PC. Through its operating subsidiaries, the Company has created, acquired or licensed a portfolio of highly recognizable or emerging brands that broadly appeal to its consumer demographics, ranging from children to adults and casual gamers to serious enthusiasts. For more information, please go to www.dnadynamics.net. You can also follow the Company on Facebook and Twitter.
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SOURCE DNA Dynamics, Inc.