Documentary Channel Selects Rentrak for Audience Measurement

-- Documentary Channel to Use Rentrak's Granular Set-Top-Box TV Database Currency to Improve Distribution, Ad Sales and Marketing --

Mar 21, 2011, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., March 21, 2011 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a TV Essentials contract with Documentary Channel, the leading network dedicated exclusively to airing the works of independent documentary filmmakers.

As a highly targeted network, Documentary Channel turned to Rentrak's measurement currency and detailed data to help the network grow its business. Rentrak's TV Essentials television ratings database currency measures all networks at a granular level in all 210 TV markets nationwide, and only through Rentrak's systems, can networks like Documentary Channel gain insights into programming and viewer behavior that are more relevant to their unique content offerings.

"Rentrak's industry-leading TV Essentials service integrated with Epsilon anonymous household demographic information will allow us to better understand the viewing habits of our consumers and demonstrate the unique value our highly targeted audience brings to advertisers," said James Ackerman, President & CEO of Documentary Channel.

"Documentary Channel is a highly targeted network with a powerful and special viewership. Rentrak's recent agreement with Donovan Data Systems makes it possible for agencies to better target Documentary Channel viewers and the products that are relevant to their purchasing preferences," said Carol Hinnant, Senior Vice President of National Network Sales, Advanced Media and Information (AMI) division at Rentrak.

Rentrak's TV Essentials television ratings database currency incorporates data from over 17 million televisions nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

Contacts for Rentrak Corporation: Sallie Olmsted / Amanda Bialek Office: 310-854-8124 / 310-854-8151 E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation



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