Dog Gone Smart's New Dirty Dog Doormat™ Exceeds Highest Expectations at Retail, Marking Company's 5th Anniversary

WILTON, Conn., Jan. 4, 2012 /PRNewswire/ -- To kick-off the New Year and Dog Gone Smart Pet Products' (www.doggonesmartbed.com) 5th anniversary, the company is reporting record sales of the new Dirty Dog Doormat™. This amazing product debuted a few months ago at global pet industry trade shows across the country, surpassing expectations at the consumer and retail level.

Retailers report that within days, even hours after receiving product, The Dirty Dog Doormats™ are flying off the shelf! Retailers are so impressed with sell-through that many have placed double or triple re-orders. Many large chain retailers were excited to learn that floor and counter height shipper displays are now available, a convenient and smart alternative to daily re-stocking and store level marketing. These Doormat sales confirm this is the perfect solution for your wet and muddy dogs!

Dog Gone Smart's Dirty Dog Doormat™ uses an Advanced Microfiber Technology™ that traps water, mud and dirt instantly! The doormat is made up of millions of microfiber strands that create a super-sponge effect; soaking up to 7 times its weight in mud and water. It dries 5 times faster than ordinary doormats and can be machine washed and dried. It is extremely versatile and can also be used in cars, crates, under litter boxes, food and water bowls. With such high demand for this product, Dog Gone Smart is now offering the Doormat in three sizes, and four colors; Khaki, Black, Maroon and Brown, featuring a whimsical paw print design. Shipper displays are also available in two sizes: floor and counter height, for convenient Point of Purchase (POP) store displays.

Company founder and managing member, Chris Onthank, predicted such positive sell-through, "As a trend-setting pet products company, we are confident that owners of dogs of all sizes and breeds will love this new product and most likely will purchase more than one because of its many sought after benefits."

SOURCE Dog Gone Smart Pet Products