DogTime Media Partners with ASPCA to Support Adoption of Shelter Dogs and Cats Nationwide

Integration of DogTime's Adoptable Pet Data into ASPCA Site a First

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Oct 26, 2010, 10:00 ET

SAN FRANCISCO, Oct. 26 /PRNewswire/ -- DogTime Media, the largest online vertical media community reaching pet owners, today announced a partnership with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) that brings a database of national adoptable dogs and cats to the ASPCA website.

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Visitors to the ASPCA website can now search through photos and profiles of over 70,000 adoptable dogs and cats currently in shelters across the country. Potential adopters can then contact shelters directly or share the animal's profile via Facebook® or e-mail.

"Millions of animal lovers already visit the ASPCA website regularly to stay updated on the vital work we do to fight animal cruelty and homelessness," said Betsey Fortlouis, Vice President of Member Communications for the ASPCA. "Now we can bring even more attention to the plight of homeless dogs and cats across the country by leveraging the power of social media to help drive adoptions."

The database of adoptable dogs and cats is the same one that powers DogTime Media's popular Save a Dog and Save a Cat Facebook applications. The data is provided by RescueGroups.org and is updated dynamically every 15 minutes.

"The ASPCA has added its considerable influence to the Save a Dog and Save a Cat cause that is central to DogTime Media's mission," said DogTime Media CEO, Trevor Wright. "We are proud to lend our support to the amazing work the ASPCA has been doing for nearly 145 years."

Qualifying shelters and rescue organizations can add their pets to the ASPCA site, along with all of the major pet adoption sites, for free. Simply sign up with the Pet Adoption Portal powered by RescueGroups.org, a non-profit organization that is 100 percent dedicated to helping welfare organizations work effectively to end the pet overpopulation problem.

The Save a Dog and Save a Cat applications by DogTime allow users to browse and virtually "foster" real animals in their neighborhood or anywhere in the country. Points are awarded to users for "petting" and "walking" fosters, and for inviting other Facebook users to co-foster an animal or to participate in a "play date". Users can also upload photos of their own dogs and cats, and vote to choose the Dog of the Week and Cat of the Week on Facebook.

For more information about DogTime Media and its Save a Dog and Save a Cat applications please visit http://www.dogtimemedia.com.

About DogTime Media:

DogTime Media is the largest vertical media community focused exclusively on pet owners and the 47.7 billion dollar annual pet market. DogTime Media reaches 37.6 million monthly users via its community of 500 leading pet-focused websites, 520 pet bloggers and more than 3,000 rescue groups, anchored by its own DogTime.com, the premier destination for pet owners. DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. Founded in 2007, DogTime Media is a privately held company based in San Francisco, CA.

To become a fan of DogTime on Facebook, go to http://www.facebook.com/dogtime. To follow DogTime on Twitter, go to http://www.twitter.com/dogtimedotcom.

About the ASPCA:

Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation's leading voice for animal welfare. One million supporters strong, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501[c][3] not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit www.aspca.org.

To become a fan of the ASPCA on Facebook, go to http://www.facebook.com/aspcateam. To follow the ASPCA on Twitter, go to http://www.twitter.com/aspca.