Dollar Shave Club Continues Expansion Into The Men's Grooming Space With The Launch Of A Multi-Product Hair Styling Line
Introducing "Boogie's by Dollar Shave Club," A Line of Original Styling Formulas Including Gel, Clay, Cream, Fiber and Paste
DSC Further Simplifies How Its 1.7 Million Members Find and Purchase with Product Matching and a Satisfaction "Hairantee"
VENICE, Calif., March 25, 2015 /PRNewswire/ -- Dollar Shave Club (DSC), the innovative, upstart men's grooming brand, today announces Boogie's by Dollar Shave Club -- a new line of hair styling products including Gel, Clay, Cream, Fiber and Paste. Its 6th product, Pomade will arrive this summer.
Keeping its promise to help men live better lives through high-quality personal care products, content and technology, DSC will feature the collection alongside a specially designed tool to help men select their ideal product and a full satisfaction "Hairantee." With Boogie's, DSC takes its next step towards owning the men's bathroom.
Since launching in March 2012, DSC has had an undeniable impact on men's grooming, growing to more than 1.7 million members who trust the brand to deliver high-quality grooming products. The company now ships 62 million men's razor cartridges per year, and banked $65M in revenue in FY2014.
"We like to solve problems for guys. That's how we approach everything we do. We started with the problem of expensive razors and frustrating in-store experiences, but there's just as much frustration throughout the men's grooming category," said Michael Dubin, Founder and CEO of Dollar Shave Club. "Listening to our members, we found that buying hair styling products is no exception. Many men are getting their recommendations from friends who can have completely different hair types and needs, or they have to choose from a bewildering array of in-store options. With Boogie's, we hold your hand through the entire process and make sure you're getting the right product for you."
To help members identify their perfect hair product, DSC is launching "Boogie's Match," a personalized product finder. "Boogie's Match" takes members through a series of hair-styling questions to create a recommendation detailing which Boogie's product is best for them.
All new products come with "The Boogie's Hairantee" -- if the product isn't a perfect fit for the member, DSC will ship them a full-sized replacement option at no cost. Visit www.DollarShaveClub.com/Hairantee to learn more. All DSC products, including Boogie's are available for members to purchase at www.DollarShaveClub.com.
"We are really proud of Boogie's. Not only does it help guys achieve great style, but each product is packed with ingredients designed to help both your scalp and your hair feel healthier as well," said Dubin.
Boogie's style products include:
Boogie's Bold Hair Gel (5.5 fl. oz., $10; 3.4 fl. oz., $7.00)
- A supercharged version of a classic gel that delivers strong definition, sharp texture, lasting hold and shine, without flakes or stiffness. This smooth gel tames frizzy, coarse and dry hair without leaving it feeling sticky or weighed down because there is not a drop of alcohol to be found in it. It's formulated with Irish Moss and Black Locust Extract to provide extra moisture. Recommended for any hair length and texture that wants to create a firm hold with a glossy shine.
Boogie's Casual Hair Clay (2 fl. oz., $10)
- A clay formula that provides concentrated styling allowing men to easily manipulate their hair while providing lasting hold. Ideal for creating definition and texture on short to mid-length hairstyles that require a more structured, gritty or urban look without clumps or shine. Provides, firm, precise hold with a completely matte finish.
Boogie's Dream Hair Cream (3.4 fl. oz., $10)
- An all-in-one styling moisturizer that simultaneously works to help improve the health and quality of men's hair. This cream gives hair natural separation and effortless hold for style that is re-workable with a natural finish. Hair healthy ingredients including Black Locust, Grape Seed and Flax Seed Oil that work together to restore and moisturize. With just a whisper of gentle hold and shine, the cream accentuates what's already there.
Boogie's Smart Hair Paste (3.4 fl. oz., $10)
- A hair texturizer and styler that's ideal for achieving messy, lived-in styles that require separation as well as a naturally polished look. The gritty, yet creamy texture gives the ultimate styling control. The paste helps put it all into place. Incredibly malleable, it takes direction perfectly. Adjust and readjust freely all day.
Boogie's True Hair Fiber (2 fl. oz., $10)
- A resinous hair texturizer that helps to define and increase the fullness of hair. This moldable styler allows men to easily grip and mold hair into any style. Provides a pliable, medium hold with a natural looking matte finish without stickiness. Recommended for short to medium length hair. Great for thin/limp hair that requires fullness or thick/coarse textures.
For more information on Boogie's ingredients, please visit: www.dollarshaveclub.com/boogies
About Dollar Shave Club
Dollar Shave Club is a men's grooming brand dedicated to helping men live smarter, more successful lives through high-quality personal care products, content and technology. DSC began in March 2012 with a simple offering: deliver high-quality razors for a couple bucks a month. The Club has since launched a lineup of additional products on its march toward owning the men's bathroom. Those products include Boogie's, a new category of hair styling products including Gel, Clay, Cream, Fiber and Paste; Dr. Carver's Easy Shave Butter; Dr. Carver's Magnanimous Post Shave; Dr. Carver's Miracle Repair Serum, and One Wipe Charlies. DSC will soon be the easiest place for guys to get the things they use every day. For more information, visit www.dollarshaveclub.com or you can also follow Dollar Shave Club on Twitter (@DollarShaveClub), Facebook and Instagram.
Press Contact
Kristina Levsky
Director of Public Relations, Dollar Shave Club
[email protected]
Dani Shaffer
ALISON BROD PUBLIC RELATIONS
212-230-1800
[email protected]
Corinna Pieloch
Moxie Communications Group
[email protected]
Photo - http://photos.prnewswire.com/prnh/20150324/194114
SOURCE Dollar Shave Club
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