Domaine Deepens Investment in Commerce Personalization with CRM & Lifecycle Marketing Services

NEW YORK, Feb. 11, 2025 /PRNewswire/ -- Domaine, the world's largest Shopify design and development practice, is deepening its investment into commerce marketing and personalization with a heightened focus on CRM and Lifecycle Marketing Services.

This strategic expansion builds upon Domaine's core expertise in commerce design, development, and strategy by providing a seamless integration between commerce platform and digital marketing channels. With this heightened investment, Domaine will provide brands with intelligent, cross-channel solutions that deliver a new level of personalization, innovation, and growth across the entire customer journey.

Domaine's Marketing Services division is led by industry veteran Stacy Strom, Director of CRM & Customer Lifecycle Marketing, who has been with Domaine for more than six months and is actively expanding her team to meet market demand. Strom has over 15 years of experience in agency marketing services, including more than five years at Tinuiti, the largest independent full-funnel performance marketing agency in the US.

"This is an exciting milestone for Domaine," said Marko Bon, President of Domaine. "With this practice, we're spearheading a fresh look for CRM and Lifecycle Marketing: the ability to create personalized customer experiences and drive incremental conversion throughout the entire customer journey."

Domaine's Marketing Services are designed to help brands create a comprehensive, unified, and consistent integration across digital marketing calendars, creative campaigns, and customer data. By blending commerce and digital marketing into one cohesive strategy, Domaine aims to deliver tailored experiences that meet the evolving demands of today's consumers alongside key technology partners, like Klaviyo.

"Domaine has been a Platinum Advisor Partner to Klaviyo for many years," said Eddie O'Brien, SVP Global Partnerships & Alliances at Klaviyo. "It is clear to me that our companies are approaching the full customer journey in the same way, and will continue to deliver personalized marketing efforts to our shared customers. We are thrilled to see Domaine double-down on their Marketing practice in partnership with Klaviyo."

Through this suite of CRM and Lifecycle Marketing Services, Domaine will partner with brands to maximize their marketing potential, drive incremental revenue, and provide more meaningful, personalized customer experiences.

Learn more about Domaine's new marketing offerings here.

About Domaine:

Domaine is the world's largest Shopify design and development practice. The business supports over 100 brands on the Shopify platform and has a delivery footprint spanning the US, Canada, and Europe. BV Investment Partners (BV), a middle-market private equity firm with deep expertise in the IT services sector, is the financial sponsor partnering with the existing executive team to support this next chapter of growth and expansion. Learn more at meetDomaine.com.

Contact:

Chelsey Debalsi
Director of Marketing, Domaine
[email protected]

SOURCE Domaine Worldwide LLC