Dominade® Powdered Drink Mixes Now Made With No Artificial Colors

WEST PALM BEACH, Fla., Nov. 10, 2026 /PRNewswire/ -- ASR Group^® Professional announces Dominade^® Powdered Drink Mixes have been reformulated with no artificial colors while maintaining the same taste, shelf life and simple preparation. The reformulated products are available for foodservice and hospitality operators to order now.

Consumer demand for products made without artificial colors continues to grow. Nearly one-third (31%) of consumers say they avoid or limit artificial colors and dyes, according to Datassential's March 2026 report.

"Operators are looking for products that align with evolving consumer preferences while remaining easy to make and serve," said Steve Russell, Vice President of Foodservice. "By introducing Dominade products with no artificial colors, we're helping operators meet those expectations without adding complexity to their beverage programs."

Dominade Powdered Drink Mixes are made with cane sugar and dissolve instantly in water, allowing operators to prepare beverages directly in the dispenser without pre-mixing. Each foil pack yields two gallons of finished beverage. Dominade's updated packaging also features instructions in both English and Spanish. Dominade is kosher certified and available in six popular fruit and tea flavors.

For more information, visit asrgroup-professional.com/brand/dominade.

About ASR Group^® Professional

ASR Group^® Professional proudly sells the ASR Group^® family of brands. The ASR Group^® family of companies comprises the world's largest refiner and marketer of cane sugar. We are committed to helping our manufacturing and foodservice customers find the ideal sweetening solution for their business, offering a wide spectrum of products from traditional to transformative. Our portfolio includes the leading brands Domino^®, C&H^®, and Florida Crystals^®, and we are also proud to offer Tellus^®, a line of disposable tableware products made from plant fibers. Our nationwide production and distribution network is built to serve the needs of leading national customers and includes four cane sugar refineries, multiple flexible and nimble production facilities, and distribution points strategically located across the U.S. For more information, visit www.asrgroup-professional.com.

Media contact:
Valeri Lea
Sherman Moritz LLC
417-861-0784
[email protected] 

SOURCE ASR Group Professional