NORFOLK, Va., Feb. 5, 2013 /PRNewswire/ -- Dominion Dealer Solutions has partnered with Carfax to provide more detailed information about used cars in its Real Vehicle Video solution. Carfax-subscribing dealers now can include Carfax information within the online video ads. This enhancement helps engage more potential buyers and gives them valuable information they need to buy with confidence.
"Adding vehicle-specific information from Carfax to the end of Real Vehicle Videos helps turn viewers into buyers," said Glen Garvin, vice president of Dominion Dealer Solutions. "People trust Carfax to help alleviate their concerns and buy with greater confidence. Videos are so much more valuable when sellers provide useful information that appeals to potential buyers."
According to Internet Retailer, 52% of consumers say watching product videos gave them more confidence in their purchase decision. Dominion's new, industry-first Real Vehicle Video combines advanced video technology with Dominion-exclusive video content, customized tagging, keywords and descriptions. Additionally, including Carfax information upfront to customers through the video shows a commitment to transparency and helps dealers stand out from their competition.
"Carfax information is one of the key things online shoppers look for in a vehicle listing," said Larry Gamache, communications director at Carfax. "Online videos offer a unique platform for dealers to showcase the merits of a vehicle's past. The enhanced Real Vehicle Video helps meet the needs of dealers and the expectations of the online shopper."
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: web-based customer relationship and lead management tools, inventory management analytics, reputation management solutions and both hosted and web-based dealer management systems (DMS). Additionally Dominion provides custom lead generation and digital marketing tools including: websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions' technologies to solve their marketing challenges. With Dominion Dealer Solutions, automotive dealerships truly can Have It All. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.
About Carfax (www.carfax.com)
Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is the vehicle history provider of choice for 37 manufacturer Certified programs and is integrated into hundreds of acquisition and inventory management tools, available on popular online automalls and featured on thousands of automotive websites. Carfax® Vehicle History Reports™ are viewed more than 170 million times a year to help people buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com.
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Larry Gamache | http://www.profnetconnect.com/larry_gamache