Don Francisco's Coffee Celebrates National Coffee Break Day

LOS ANGELES, Jan. 19, 2011 /PRNewswire/ -- Don Francisco's Coffee, one of the leading coffee retail brands in Southern California and among the top 10 nationally, is celebrating coffee history and culture by encouraging friends, family and colleagues to celebrate National Coffee Break Day on January 20. This nationwide coffee celebration initiated by the National Coffee Association commemorates coffee's iconic place in U.S. history and culture and kicks off a week's worth of coffee-infused activities.

To commemorate National Coffee Break Day, Don Francisco's Coffee will serve free delicious coffee to the dedicated Los Angeles City Hall workers and the public from 11 am – 2 pm.

Since the 1880s, Americans have taken a break from their work day to refresh themselves with a cup of coffee, part of a long tradition of coffee as a centerpiece of kinship and conversation. According to the National Coffee Association, not only is coffee rich in antioxidants which have been widely linked to a number of potential health benefits, but the act itself of taking a coffee break has been known to help workers relax, interact, and become more productive and motivated on the job.  

"For more than 130 years, our family has enjoyed the coffee break tradition," said Jose Gavina. "We are proud to help celebrate the first annual National Coffee Break Day with fans of Don Francisco's Coffee and the thriving community of coffee lovers in Southern California."

In addition, to better understand why consumers need their coffee break, Don Francisco's Coffee asked their loyal community of fans on Facebook to share top reasons why they deserve a coffee break and uncovered that this delicious and aromatic beverage provides much more than a quick pick-me-up.  Apparently, coffee breaks provide an excuse to escape from work, bosses, and even children and to reconnect with family and friends to gossip and share special moments, as well as a chance to take a moment of solace after a hard day's work. Following is a cupful of reasons why Don Francisco's Coffee Facebook fans say they deserve a coffee break:*

1. I don't need an excuse for a coffee break, I just take it
2. I have been caffeinated for so many years that I would be afraid NOT to have my coffee break
3. Coffee breaks keep me sane and provide comfort after a hard day
4. I love coffee and even have a coffee cup tattooed on my leg
5. It's one of my basic food groups
6. I work hard and long hours and need it to make it through the day
7. It's a good way to avoid my boss and my work or catch up on gossip
8. I'm a busy mom/grandmother
9. My blood is 5% coffee: I need to re-caffeinate every few hours, like other people need to eat every few hours
10. The taste and aroma makes me feel like I can do anything

Don Francisco's Coffee encourages coffee lovers to join in on the celebration and enjoy their own coffee break this Thursday. To learn more and for a chance to win prizes, visit www.don-francisco.com, follow @donfranciscos on Twitter or "like" the Don Francisco's fan page on Facebook.

Produced by F. Gavina & Sons, Inc. since 1967, Don Francisco's is the leading coffee retail brand in Southern California and ranks among the top 10 nationally.  Based in Vernon, California, F. Gavina & Sons, Inc., one of the largest family-owned coffee companies in America and the nation's largest privately held minority roaster, has been a leading producer of high-quality and great tasting coffee for more than four generations.  Spanning more than 130 years, dating back to the family's humble beginnings in the rich-coffee bearing soil of the Caribbean, the unmatched experience as coffee growers and roasters has paved the way for a strong presence in wholesale and retail accounts all across the country. To learn more about Don Francisco's Coffee and the Gavina family, please visit www.don-francisco.com.

*The top 10 reasons why Don Francisco's Coffee Facebook fans say they deserve a coffee break was not the product of an official study; the list was created based on an edited sampling of comments posted by fans of Don Francisco's Coffee on Facebook.

SOURCE Don Francisco's Coffee