REDWOOD CITY, Calif., Dec. 10, 2014 /PRNewswire/ -- Don Peppers, author of Extreme Trust: Honesty as Competitive Advantage and father of the modern CRM (customer relationship management) movement, will keynote the 2015 Summit on Customer Engagement on February 24, 2015.
Logo - http://photos.prnewswire.com/prnh/20141210/163537LOGO
Photo - http://photos.prnewswire.com/prnh/20141210/163538
The Summit is designed to do nothing less than address the most important trend in marketing today," says Bill Lee, founder of the Center for Customer Engagement and author, The Hidden Wealth of Customers (Harvard Business Review Press, 2012). "Evidence continues to grow that today's buyers are increasingly ignoring marketing and sales. They want to hear from your customers—from their peers—who are using your products and services. It's the most important trend in marketing today. The Summit directly addresses this trend like no other conference in the world."
Attendees who register now will receive an early registration discount of $200 off the registration fee.
"Our theme this year is 'Get PERSONAL," says Lee. "In order to develop the 'rock star' customer advocates and influencers you need and get them into the conversations that today's buyer wants to have, companies must avoid overreliance on technology and develop powerful human and social relationships skills. We'll focus on this."
Highlights of the 2015 Summit
Keynoter Don Peppers will show attendees how to develop powerful personal relationships with rock star advocates and influencers by building extreme trust.
"Don is the world's leading expert on building high-value customer relationships," says Lee. "He'll show attendees how to develop rock star high-value customer advocate and influencer relationships."
To see a video of Don Peppers click this link: https://www.youtube.com/watch?v=py32HHQ0G58
Top practitioners from leading and innovative companies such as IBM, Salesforce.com, Citrix, Ceridian, Rally Software and others will lead track sessions providing important breakthroughs in best practices.
Some of the top subject matter experts in the world such as Rachel Happe of the Community Roundtable, Lorie Loe of Eccolo Media and others will lead Deep Dive Workshops—providing tools and processes attendees can implement as soon as they return to their offices.
"Perhaps best of all is amazing peer networking that occurs at the Summit," says Lee. "It's a generous community and people develop powerful, long term professional and personal relationships with their peers here."
"If you're in the business of creating rock star customer advocates and influencers for your business, the Summit on Customer Engagement is a 'do not miss event' for you and your team," says Rhett Livengood, B2B Business Client Customer Engagement Director, Intel. "You'll be part of the growing worldwide community of B2B Customer Engagement professionals, get direct peer feedback and answers to your questions, new ideas for your program, an inside view of where the industry is heading—and definitely have some fun."
What attendees will learn
- How to build relationships with customer advocates and influencers that, in one case, increased the number of referenceable clients by 40% in just two months.
- How to develop a "customer advocacy lifecycle," that creates significant impact on close rates, sales efficiency, increased product innovation and co-creation, and increased footprint in key relationships.
- How a well-designed customer community reaches buyers and profoundly impacts growth—not only through promotion, but also with measurable increases in purchasing, retention, improvements in customer experience, and more.
- How to guide marketing and sales away from their focus on product features and benefits, toward reaching today's buyers by communicating powerful customer stories—which are far more personal, interesting, and motivating to buyers.
- A proven system for getting the right customer content to the right sales person at the right point in the sales cycle, and also how to measure the impact of this on sales.
- How to expand the concept of "Customer Lifetime Value" to "Customer Advocate Lifetime Value,"—which can help justify critical resources and support from senior management.
- How to escape the dilemma of whether to reward or pay for customer advocacy, and instead create great customer advocate experiences—ones that your high-value customers can't wait to engage in.
For information, go to http://centerforcustomerengagement.com/event2015/
About Bill Lee
Lee is the foremost authority in the world on customer engagement and advocacy. He is founder of the Center For Customer Engagement, author of The Hidden Wealth of Customers (Harvard Business Review Press, 2012), and is sought out and quoted by major media outlets, such as The Wall Street Journal, Fast Company, Forbes Online, CRM Magazine and Rain Today.
Bill has spoken to audiences for the American Marketing Association, the Business Marketing Association, the International Advertising Association (IAA), Forrester Research, and others.
His article for the Harvard Business Review (HBR) Blog Network, Marketing is Dead, received more than 700 comments and 4,000 recommendations on HBR's Facebook page.
Contact
Bill Lee
+1 469-726-2651
Email
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/don-peppers-to-keynote-the-2015-summit-on-customer-engagement-300007712.html
SOURCE Bill Lee
Share this article