Donovan Data Systems Kicks Off the Future of Media Buying with the Next Generation iDesk

NEW YORK, July 26, 2011 /PRNewswire/ -- Donovan Data Systems (DDS) today announced the launch of the next generation iDesk, the industry-leading application for digital campaign management.

This latest application from DDS is the first of a series of major new technology developments. It addresses the unique needs of buying digital media for agency clients, while at the same time establishing the foundation to support all media in the future.

"Today's launch is a very significant step for DDS and its clients. We're using cloud-based, best-in-class technology to launch our new media applications and platforms. iDesk is just the beginning," says JT Batson, president, DDS Digital.  

"This new generation of iDesk represents the biggest development effort in our history. For our agency clients – it is the new model for delivering future platforms and applications that are faster, more efficient, scalable and open," says Michael Donovan, chairman and CEO, DDS.

"Feedback from early adopters in pre-launch trials has been fantastic. And this next generation is only the start," adds Batson.

About iDesk

iDesk manages complex digital campaigns with thousands of placements in different currencies and languages. It simplifies digital campaign management by streamlining buying, placement, billing and reporting. With powerful search, auto-complete, instantaneous updates and automatic saves, it enables planners to work more efficiently than ever before.

iDesk was built over the last year by the DDS product and engineering team of more than 90 across the US, UK and Germany. It takes advantage of the 3-year foundation of the original iDesk and is the first major application deployed following the build out of a new User Experience team, which has resulted in an overhauled user experience. It is also the first major development leveraging Agile development and also involved a major commitment to automated testing.  

http://www.donovandata.com/our-products/digital-campaign-management-idesk/index.html

About Donovan Data Systems

Donovan Data Systems is the advertising industry's leading systems and software provider. In the rapidly evolving world of media, developments including interactive and addressable television, new types of audience metrics and increased video-on-demand availability, present new challenges and opportunities for all stakeholders. DDS is working in collaboration with its clients and partners to identify, analyze and standardize business processes, to ensure that its clients benefit from unmatched execution and interoperability with industry players. For more about DDS, visit: http://www.donovandata.com

SOURCE Donovan Data Systems